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“Cristaline, it's my water” meme: meaning, origin and common card

“Cristaline, c'est mon eau” (“Cristaline, it's my water”) is the slogan of a French TV ad campaign for the bottled water brand Cristaline, aired for several years during commercial breaks.

MyMemeCards editorial teamPublished 7 min read
Cristaline, it's my water meme
The “Cristaline, it's my water” meme

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In MyMemeCards, the meme card game, “Cristaline, it's my water” is a common card of the Memes FR pack, number 4753 of the collection, and the 753rd best-known meme of its 3497 cards. Here is what the meme means, where it comes from, and how to get its card.

What does the “Cristaline, it's my water” meme mean?

The slogan is used to mock a disproportionate loyalty to an everyday product, as if a plain bottle of water deserved a declaration of affection. People use it when someone defends an ordinary brand with excessive enthusiasm, or to imitate the over-the-top tone of an ad trying to build an emotional bond around a basic product. The comedic effect comes from the gap between how mundane bottled water is and the possessive, affectionate phrasing of the slogan.

Where does the “Cristaline, it's my water” meme come from?

The slogan “Cristaline, c'est mon eau” belongs to a French TV ad campaign for the bottled water brand Cristaline, aired in France for many years during commercial breaks. The spots, built around everyday life scenes, aimed to establish the brand as a familiar, reassuring choice claimed personally by the consumer. The ads circulated throughout the 2010s, a period during which several versions of the spot were rebroadcast on television. The slogan was later reposted online, notably on YouTube where the ads were re-uploaded and commented on, which kept the phrase alive well beyond its original advertising context and turned it into a recognizable line even for people who do not drink that water.

How to use the “Cristaline, it's my water” meme

  • Used to parody an exaggerated attachment to an ordinary brand.
  • Applied to imitate the over-the-top tone of an everyday-product ad.
  • Comes up in comments under an ad or product seen as unremarkable.

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The “Cristaline, it's my water” card in MyMemeCards

Cristaline c’est mon eau card
NumberNo. 4753
RarityCommon
CollectionMemes FR pack
Fame50/100 · #753 of 3497
Recycle value5 MemeCoins (15 in Shiny)
Suggested by@anthonin1406
Rarities of the Memes FR pack: 3,497 cards
  • Common1,47942%
  • Rare1,17434%
  • Epic66819%
  • Legendary1133.2%
  • Mythic411.2%
  • Full Art220.6%

How to get the “Cristaline, it's my water” card

Every pack holds 5 meme cards, the first 3 of them Common; Cristaline, it's my water comes out of the Memes FR pack as a common card. The pack odds say what each rarity weighs.

Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 5 MemeCoins.

The reprint of the “Cristaline, it's my water” card

The “Cristaline, it's my water” card was reprinted as Rare (No. 4,905). A reprint is the same meme printed again, with a number of its own and a higher rarity than its first printing, which was common. Its face reads “Reprinted card · Higher rarity”.

Every printing is dealt in the packs of the Memes FR pack, each at its own rarity: the higher it is, the rarer the card is to pull. Copies of the first printing already pulled stay as they are, and any printing counts toward completing a set.

MyMemeCards reprints a meme when it deserves more than the rarity of its first printing, such as a classic that became iconic after it came out: the reprint gives it a place among the most sought-after cards without taking anything from the players who already had it.

Open your free pack

5 meme cards, one of them at least Rare. One free pack per person.

Free · no account needed

Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details

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Frequently asked questions

Where does the Cristaline c'est mon eau slogan come from?

It comes from a French TV ad campaign for the bottled water brand Cristaline, aired for several years.

What does Cristaline c'est mon eau mean as a meme?

It is used to mock an exaggerated attachment to an ordinary product, reusing the ad's affectionate tone.

Why did this slogan become popular online?

Because the ads were reposted on YouTube, which kept the phrase alive well after its television run.

How do I get the Cristaline, it's my water meme card?

Open a pack of MyMemeCards: “Cristaline, it's my water” is a common card of the Memes FR pack. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.

How rare is the Cristaline, it's my water card?

It is a Common card. Rarity decides which pack slot can deal it, and what it is worth on the market.

Sources: Publicité Cristaline - C'est mon eau · checked on October 30, 2026.

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