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In MyMemeCards, the meme card game, “Keep Calm and” is a common card of the Memes World series 77, number 22939 of the collection, and the 64th best-known meme of its 141 cards. Here is what the meme means, where it comes from, and how to get its card.
What does the “Keep Calm and” meme mean?
The format keeps the message of staying calm, then changes its effect with a personalized ending. It can make a stressful moment feel lighter, present exaggerated composure, or jokingly announce what someone plans to do. Its familiar look is strongly associated with the 2010s, while the customizable ending lets it fit many different situations.
Where does the “Keep Calm and” meme come from?
The format draws on the British poster slogan “Keep Calm and Carry On,” designed in 1939 by the Ministry of Information to support public morale during the Second World War. The poster paired a red background and white lettering with a crown associated with King George VI, but it was not widely distributed at the time. In 2000, Barter Books found a copy in a box of books in Alnwick, England, then displayed and reproduced it. From the late 2000s, and especially the early 2010s, the wording became a template for memes and merchandise. Users kept “Keep Calm and” and replaced the ending with an action, idea, or joke. The source of any particular video linked to this card’s description is unknown.
- 1939The British Ministry of Information designs the “Keep Calm and Carry On” poster.
- 2000Barter Books discovers a copy in a box of books in Alnwick, England.
How to use the “Keep Calm and” meme
- Before a stressful deadline, post a version that promises to stay calm and finish the work.
- When plans go wrong, add an absurd action to turn the setback into a joke.
- To evoke a 2010s aesthetic, use the familiar opening with a deliberately nostalgic ending.
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The “Keep Calm and” card in MyMemeCards
| Number | No. 22939 |
|---|---|
| Rarity | Common |
| Collection | Memes World series 77 |
| Fame | 50/100 · #64 of 141 |
| Recycle value | 5 MemeCoins (15 in Shiny) |
| Suggested by | @elrubio |
How to get the “Keep Calm and” card
Every pack holds 5 meme cards, the first 3 of them Common; Keep Calm and comes out of the Memes World series 77 as a common card. The pack odds say what each rarity weighs.
Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 5 MemeCoins.
Open your free pack
5 meme cards, one of them at least Rare. One free pack per person.
Free · no account needed
Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details
Memes like “Keep Calm and”
More cards of the Memes World series 77
Frequently asked questions
What does “Keep Calm and” mean?
It encourages people to stay calm, often for comic effect. The ending replaces the original slogan’s final words with an action or joke suited to the situation.
Where did the “Keep Calm and” meme come from?
It adapts a slogan from a poster designed in 1939 by the British Ministry of Information. The phrase later spread as a meme template from the late 2000s onward.
Who found the “Keep Calm and Carry On” poster?
Barter Books found a copy in 2000 in Alnwick, England. The bookshop displayed and reproduced it.
Why does “Keep Calm and” feel so 2010s?
The wording became a popular meme and merchandise template, particularly in the early 2010s. Its easy-to-customize structure helped it become associated with that decade.
How do I get the Keep Calm and meme card?
Open a pack of MyMemeCards: “Keep Calm and” is a common card of the Memes World series 77. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.
How rare is the Keep Calm and card?
It is a Common card. Rarity decides which pack slot can deal it, and what it is worth on the market.
Sources: keep calm and carry on | Slang | Dictionary.com · What is something from the 2010s that you don't miss? · Why Is Everyone Romanticizing the 2010s? - Harper's BAZAAR · checked on November 7, 2026.
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