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In MyMemeCards, the meme card game, “Loot Boxes” is a common card of the Memes World series 75, number 22268 of the collection, and the 151st best-known meme of its 300 cards. Here is what the meme means, where it comes from, and how to get its card.
What does the “Loot Boxes” meme mean?
This format expresses irony and skepticism towards corporate language that attempts to normalize controversial commercial practices. It highlights the gap between the players' perception (a system akin to paid randomness) and the diluted legal definition proposed by the company. The dominant emotion is mockery of the supposed good faith of executives.
Where does the “Loot Boxes” meme come from?
The meme originates from a hearing held before the UK Digital, Culture, Media and Sport committee in June 2019. Kerry Hopkins, EA's Vice President of Legal and Government Affairs, was answering questions about ethical practices. When questioned about loot boxes, she referred to them as "surprise mechanics." This comparison to traditional novelty products was widely seen as an absurd euphemism designed to avoid classification as gambling. The footage circulated widely online, sparking memes on Reddit and reaction videos on YouTube to ridicule this justification.
- June 24, 2019Documented publication of the meme entry following the spread of the hearing footage.
How to use the “Loot Boxes” meme
- Use the image to criticize a terminology change deemed misleading in a corporation.
- Share the quote during discussions on regulating microtransactions in video games.
- Mock legal or marketing justifications that seem to deny obvious associated risks.
Also searched as
- surprise mechanics
- ea loot boxes hearing
- kerry hopkins quote
- loot boxes are surprise mechanics meme
- kerry hopkins ea testimony
- loot boxes meaning surprise mechanics
- ea loot boxes hearing 2019
- digital culture media and sport committee ea
The “Loot Boxes” card in MyMemeCards
| Number | No. 22268 |
|---|---|
| Rarity | Common |
| Collection | Memes World series 75 |
| Fame | 59/100 · #151 of 300 |
| Recycle value | 5 MemeCoins (15 in Shiny) |
How to get the “Loot Boxes” card
Every pack holds 5 meme cards, the first 3 of them Common; Loot Boxes comes out of the Memes World series 75 as a common card. The pack odds say what each rarity weighs.
Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 5 MemeCoins.
Open your free pack
5 meme cards, one of them at least Rare. One free pack per person.
Free · no account needed
Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details
Memes like “Loot Boxes”
More cards of the Memes World series 75
Frequently asked questions
What does surprise mechanics mean loot boxes?
It refers to the term used by Electronic Arts during an official hearing to describe its loot boxes. This phrase aims to present them as neutral mechanisms similar to novelty products, rather than gambling elements.
Who is kerry hopkins ea?
Kerry Hopkins is the Vice President of Legal and Government Affairs at Electronic Arts. She became famous through this meme after defending the company's practices before a British parliamentary committee.
Where does the meme loot boxes are surprise mechanics come from?
The meme comes directly from a video clip of a hearing before the UK Digital, Culture, Media and Sport committee in 2019, where an EA executive uses this expression to define loot boxes.
Are loot boxes considered gambling?
The classification varies by jurisdiction. The meme arises precisely from the debate on whether these paid random mechanisms should be regulated as gambling, which the company contests via this euphemism.
How do I get the Loot Boxes meme card?
Open a pack of MyMemeCards: “Loot Boxes” is a common card of the Memes World series 75. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.
How rare is the Loot Boxes card?
It is a Common card. Rarity decides which pack slot can deal it, and what it is worth on the market.
Sources: Loot Boxes Are Surprise Mechanics · What’s up with the meme about a girl saying “ it’s not loot boxes it’s surprise mechanics” ? · Gamble-to-Win: Regulating Video Game Loot Boxes Under the FTC’s Unfair and Deceptive Practices Doctrines · checked on October 17, 2026.
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Want Loot Boxes in your collection?
Open your free pack: 5 meme cards, no account needed.