Play

“No Makeup Selfie” meme: meaning, origin and common card

The 'No Makeup Selfie' was a viral trend in March 2014 where users posted bare-faced photos.

MyMemeCards editorial teamPublished 7 min read
No Makeup Selfie meme
The “No Makeup Selfie” meme, 2014

Watch the ref

Nobody has added this meme's ref yet. Got the original video or post?

In MyMemeCards, the meme card game, “No Makeup Selfie” is a common card of the Memes World series 73, number 21806 of the collection, and the 187th best-known meme of its 300 cards. Here is what the meme means, where it comes from, and how to get its card.

What does the “No Makeup Selfie” meme mean?

This meme celebrates raw authenticity and challenges societal pressures on female appearance. By posting without cosmetics, users display confidence and solidarity. It transforms personal vulnerability into a collective act of support for cancer research. The trend emphasizes that real beauty does not require filters or heavy makeup.

Where does the “No Makeup Selfie” meme come from?

The phenomenon began in March 2014 after writer Laura Lippman tweeted support for actress Kim Novak following her Oscar appearance without makeup. On March 18, 2014, 18-year-old Fiona Cunningham created a Facebook page titled 'No Makeup Selfie'. This initiative turned into a fundraising campaign for Cancer Research UK. The charity amplified the movement, causing it to go viral across social media platforms like Twitter and Instagram as people shared their natural photos to encourage donations.

  1. 2014Laura Lippman tweets support for Kim Novak after the Oscars.
  2. March 18, 2014Fiona Cunningham launches the No Makeup Selfie Facebook page.

How to use the “No Makeup Selfie” meme

  • Post a recent photo without editing to show confidence in your natural look.
  • Join a charity awareness campaign by sharing your bare face to support cancer research.
  • Tag friends in the comments to invite them to take the authentic selfie challenge.

Also searched as

  • no makeup selfie meaning
  • no makeup selfie origin
  • fiona cunningham no makeup
  • kim novak no makeup selfie

The “No Makeup Selfie” card in MyMemeCards

No Makeup Selfie card
NumberNo. 21806
RarityCommon
CollectionMemes World series 73
Fame63/100 · #187 of 300
Recycle value5 MemeCoins (15 in Shiny)
Rarities of the Memes World series 73: 300 cards
  • Common20167%
  • Rare9933%

How to get the “No Makeup Selfie” card

Every pack holds 5 meme cards, the first 3 of them Common; No Makeup Selfie comes out of the Memes World series 73 as a common card. The pack odds say what each rarity weighs.

Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 5 MemeCoins.

Open your free pack

5 meme cards, one of them at least Rare. One free pack per person.

Free · no account needed

Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details

Memes like “No Makeup Selfie”

More cards of the Memes World series 73

Every card of the Memes World series 73 →

Frequently asked questions

What is no makeup selfie?

It was a viral challenge in March 2014 where users posted bare-faced photos to support Cancer Research UK.

Who started no makeup selfie?

The initiative is credited to Fiona Cunningham, a young Scot who created the original Facebook page on March 18, 2014.

No makeup selfie origin?

The movement started with a Laura Lippman tweet supporting Kim Novak, then structured via Fiona Cunningham's Facebook page.

How do I get the No Makeup Selfie meme card?

Open a pack of MyMemeCards: “No Makeup Selfie” is a common card of the Memes World series 73. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.

How rare is the No Makeup Selfie card?

It is a Common card. Rarity decides which pack slot can deal it, and what it is worth on the market.

Sources: Why the 'no make-up selfies' campaign raised £2m · [PDF] Selfies as Charitable Meme: Charity and National Identity in the ... · No makeup, no problem? - The Queen's Journal · checked on October 15, 2026.

Read next

Want No Makeup Selfie in your collection?

Open your free pack: 5 meme cards, no account needed.

Open your free pack