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In MyMemeCards, the meme card game, “Novelty Content Filters” is a common card of the Memes World series 75, number 22375 of the collection, and the 246th best-known meme of its 300 cards. Here is what the meme means, where it comes from, and how to get its card.
What does the “Novelty Content Filters” meme mean?
This concept refers to active web content filtering by the user, distinct from ad blocking. It expresses the desire to curate one’s online experience by intentionally removing specific personalities, brands, or news. Usage often satirizes digital curation or serves as political protest via net-art.
Where does the “Novelty Content Filters” meme come from?
The documented origin dates to May 2010 with the « Shaved Bieber » extension created by Greg Leuch of the F.A.T. Lab. This project blacked out Justin Bieber mentions as a bookmarklet or Firefox module. On June 1, 2010, Leuch and agency Jess3 released the « Oil Spill Plugin ». This tool removed BP references during the Deepwater Horizon oil spill coverage, demonstrating early radical web personalization.
- May 2010Greg Leuch releases the « Shaved Bieber » extension to hide the singer.
- June 1, 2010Leuch and Jess3 launch the « Oil Spill Plugin » against BP.
How to use the “Novelty Content Filters” meme
- Use these filters to avoid spoilers or controversies on social media platforms.
- Cite this example to illustrate the early history of activist net-art.
- Use the term ironically to signal deliberate ignorance of a current trend.
Also searched as
- Shaved Bieber
- Oil Spill Plugin
- FAT Lab filters
- novelty content filters meaning
- novelty content filters origin
- shaved bieber extension 2010
- oil spill plugin jess3
The “Novelty Content Filters” card in MyMemeCards
| Number | No. 22375 |
|---|---|
| Rarity | Common |
| Collection | Memes World series 75 |
| Fame | 56/100 · #246 of 300 |
| Recycle value | 5 MemeCoins (15 in Shiny) |
How to get the “Novelty Content Filters” card
Every pack holds 5 meme cards, the first 3 of them Common; Novelty Content Filters comes out of the Memes World series 75 as a common card. The pack odds say what each rarity weighs.
Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 5 MemeCoins.
Open your free pack
5 meme cards, one of them at least Rare. One free pack per person.
Free · no account needed
Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details
Memes like “Novelty Content Filters”
More cards of the Memes World series 75
Frequently asked questions
What does novelty content filters mean?
They are browser extensions created around 2010 that visually mask specific keywords or images on visited web pages.
Novelty content filters origin?
The concept comes from the F.A.T. Lab and Greg Leuch, featuring « Shaved Bieber » in May 2010 followed by activist plugins.
Who is greg leuch fat lab?
Greg Leuch is an artist and developer associated with the Free Art & Technology Lab, known for critical technical interventions on the web.
How do I get the Novelty Content Filters meme card?
Open a pack of MyMemeCards: “Novelty Content Filters” is a common card of the Memes World series 75. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.
How rare is the Novelty Content Filters card?
It is a Common card. Rarity decides which pack slot can deal it, and what it is worth on the market.
Sources: Novelty Content Filters: Block-the-Celebrity Tools · Tech Humor Memes Memes — meme.com · Protest & Resistance Memes Memes — meme.com · checked on October 17, 2026.
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Open your free pack: 5 meme cards, no account needed.