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“Oreo Separator Machines” meme: meaning, origin and common card

The Oreo Separator Machines are advertising videos launched by the brand in February 2013.

MyMemeCards editorial teamPublished 7 min read
Oreo Separator Machines meme
The “Oreo Separator Machines” meme, 2013

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In MyMemeCards, the meme card game, “Oreo Separator Machines” is a common card of the Memes World series 75, number 22281 of the collection, and the 151st best-known meme of its 300 cards. Here is what the meme means, where it comes from, and how to get its card.

What does the “Oreo Separator Machines” meme mean?

This humorous format turns a simple food preference into a complex engineering problem. It plays on the absurdity of treating the choice between cookie and cream as a major scientific issue, involving sophisticated mechanical devices to solve this daily dilemma.

Where does the “Oreo Separator Machines” meme come from?

The 'Cookie vs. Cream' campaign was created by the agency Wieden+Kennedy for Oreo. It followed the 2013 Super Bowl and the 'Whisper Fight' advertisement. The main video, titled 'OREO Separator Machine #1', was published on YouTube on February 27, 2013. The lead actor, David Neevel, is actually an ad copywriter. The concept relies on four videos presenting different machines to separate the two parts of the biscuit. This content generated immediate buzz on the video platform, inspiring many DIY imitations by the online community.

  1. February 2013Launch of the 'Cookie vs. Cream' advertising campaign on YouTube.

How to use the “Oreo Separator Machines” meme

  • Share these videos during debates about the best way to eat an Oreo.
  • Use the term to describe an overly complicated solution to a small problem.
  • Cite this campaign as an example of viral marketing that successfully engaged the audience.

Also searched as

  • Cookie vs. Cream
  • OREO Separator Machine #1
  • Whisper Fight
  • oreo separator machines meme
  • oreo separator machines meaning
  • oreo separator machines origin
  • who is david neevel oreo

The “Oreo Separator Machines” card in MyMemeCards

Oreo Separator Machines card
NumberNo. 22281
RarityCommon
CollectionMemes World series 75
Fame59/100 · #151 of 300
Recycle value5 MemeCoins (15 in Shiny)
Rarities of the Memes World series 75: 300 cards
  • Common21371%
  • Rare5418%
  • Epic3110%
  • Legendary20.7%

How to get the “Oreo Separator Machines” card

Every pack holds 5 meme cards, the first 3 of them Common; Oreo Separator Machines comes out of the Memes World series 75 as a common card. The pack odds say what each rarity weighs.

Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 5 MemeCoins.

Open your free pack

5 meme cards, one of them at least Rare. One free pack per person.

Free · no account needed

Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details

Memes like “Oreo Separator Machines”

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Frequently asked questions

What are Oreo Separator Machines?

They are a series of 2013 advertising videos showing absurd machines to separate the cookie from the cream.

Who is David Neevel Oreo?

David Neevel is a character played by a copywriter at Wieden+Kennedy in the advertising campaign.

Oreo Separator Machines origin?

The concept comes from a marketing campaign launched after the 2013 Super Bowl to promote the Oreo biscuit.

How do I get the Oreo Separator Machines meme card?

Open a pack of MyMemeCards: “Oreo Separator Machines” is a common card of the Memes World series 75. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.

How rare is the Oreo Separator Machines card?

It is a Common card. Rarity decides which pack slot can deal it, and what it is worth on the market.

Sources: OREO Separator Machine #5 - Creator: Asher Jude Legos | Oreo Separator Machines · HERB Separates OREO Cookie · Oreo Separator 5002 · checked on October 17, 2026.

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