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“"It's madness"” meme: meaning, origin and epic card

"It's madness" is a political meme from Marine Le Pen's reaction to Mediapart revelations about writings attributed to Jordan Bardella.

MyMemeCards editorial teamPublished 5 min read
"It's madness" meme
The “"It's madness"” meme, 2026

In MyMemeCards, the meme card game, “"It's madness"” is an epic card of the French Politics pack, number 102 of the collection, and the 72nd best-known meme of its 127 cards. Here is what the meme means, where it comes from, and how to get its card.

What does the “"It's madness"” meme mean?

The term expresses denial towards accusations perceived as absurd or manipulated. It captures the emotion of categorical refusal and indignation against what critics view as an unjust attack. The humorous usage detaches the phrase from its original context to critique the eloquence or communication strategy of a political figure facing controversy.

Where does the “"It's madness"” meme come from?

The sequence dates back to Monday, September 28, 2026, at the Batimat trade show in Paris. Marine Le Pen was questioned by the press regarding antisemitic writings from 2013 allegedly linked to Jordan Bardella. Facing these questions, she described the revelations as "madness," a "manipulation," and "spy work." She emphasized the implausibility of the facts rather than their basis. The exact video source has not been definitively identified in available sources, but it was a press exchange on-site. The expression quickly spread on social media to mock this evasive response.

  1. 2026Marine Le Pen uses the expression at the Batimat trade show facing journalists.

How to use the “"It's madness"” meme

  • Use the formula to qualify a scandalous new that seems impossible to believe.
  • Use the expression ironically to highlight the inconsistency of an opposing political argument.
  • Quote the phrase to recall a recent media controversy involving national figures.

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The “"It's madness"” card in MyMemeCards

"It's madness" card
NumberNo. 102
RarityEpic
CollectionFrench Politics pack
Fame75/100 · #72 of 127
Recycle value20 MemeCoins (60 in Shiny)
Rarities of the French Politics pack: 127 cards
  • Common4535%
  • Rare4737%
  • Epic2016%
  • Legendary107.9%
  • Mythic53.9%

How to get the “"It's madness"” card

Every pack holds 5 meme cards, the first 3 of them Common; "It's madness" comes out of the French Politics pack as an epic card. The pack odds say what each rarity weighs.

Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 20 MemeCoins.

Open your free pack

5 meme cards, one of them at least Rare. One free pack per person.

Free · no account needed

Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art 0.8%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details

Memes like “"It's madness"”

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Every card of the French Politics pack →

Frequently asked questions

What does the it's madness meme mean?

It refers to Marine Le Pen's reaction to Mediapart revelations in September 2026. The phrase went viral to describe denial in the face of political accusations.

Why did Marine Le Pen say it's madness?

She was answering questions about writings attributed to Jordan Bardella. She rejected the facts as journalistic manipulation without convincing proof.

Are Jordan Bardella's writings true?

Mediapart published documents dating back to 2013. The authenticity is debated, but the RN president's reaction focused public attention on the issue.

Where to find the original video?

The exact video source is not clearly identified in consulted public archives. It was a press exchange during a professional trip.

How do I get the "It's madness" meme card?

Open a pack of MyMemeCards: “"It's madness"” is an epic card of the French Politics pack. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.

How rare is the "It's madness" card?

It is an Epic card. Rarity decides which pack slot can deal it, and what it is worth on the market.

Sources: Écrits antisémites de Jordan Bardella : « des accusations ... · La Une de Mediapart du 29/09/2026 · Marine Le Pen, le RN et l'antisémitisme : ce n'est pas une · checked on October 8, 2026.

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