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In MyMemeCards, the meme card game, “#RaceTogether” is a common card of the Memes World series 73, number 21867 of the collection, and the 239th best-known meme of its 300 cards. Here is what the meme means, where it comes from, and how to get its card.
What does the “#RaceTogether” meme mean?
This meme expresses skepticism towards corporate activism perceived as hypocritical or clumsy. It illustrates how a sincere attempt at social dialogue can fail if it appears to be merely a marketing tool. The dominant emotion is mockery of a company that commercializes a serious issue for its image without understanding real social dynamics.
Where does the “#RaceTogether” meme come from?
The #RaceTogether campaign was announced by Starbucks on March 16, 2015, in partnership with USA Today. Its official launch took place on March 17, 2015. CEO Howard Schultz, following internal forums on race, asked baristas to write 'Race Together' on cups to invite customers to discuss race relations. The spread occurred mainly via Twitter, where the hashtag gathered over 67,000 mentions in 48 hours. The public and critics saw it as an awkward advertising move, or even commercial exploitation of a sensitive subject. The part involving writing the slogan on cups ended on March 22, 2015, on schedule despite the controversy.
- March 16, 2015Announcement of the campaign by Starbucks in partnership with USA Today.
- March 17, 2015Public launch of the campaign with writing the slogan on cups.
- March 22, 2015End of the cup-writing phase despite the controversy.
How to use the “#RaceTogether” meme
- Use this hashtag to criticize a brand that uses a social cause solely for marketing purposes.
- Share an ironic image showing the incompatibility between a symbolic action and the complex reality of the problem.
- Denounce in a debate the perceived hypocrisy of an institution that superficially treats serious subjects.
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The “#RaceTogether” card in MyMemeCards
| Number | No. 21867 |
|---|---|
| Rarity | Common |
| Collection | Memes World series 73 |
| Fame | 62/100 · #239 of 300 |
| Recycle value | 5 MemeCoins (15 in Shiny) |
How to get the “#RaceTogether” card
Every pack holds 5 meme cards, the first 3 of them Common; #RaceTogether comes out of the Memes World series 73 as a common card. The pack odds say what each rarity weighs.
Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 5 MemeCoins.
Open your free pack
5 meme cards, one of them at least Rare. One free pack per person.
Free · no account needed
Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details
Memes like “#RaceTogether”
More cards of the Memes World series 73
Frequently asked questions
What is #RaceTogether?
It was a Starbucks campaign in 2015 where employees were supposed to write the message on cups to encourage racial dialogue, quickly becoming a symbol of corporate awkwardness.
Why was #RaceTogether cancelled?
The campaign was stopped because it was massively mocked on Twitter as tone-deaf corporate activism that exploited a sensitive subject for commercial purposes.
Who launched #RaceTogether?
Starbucks CEO Howard Schultz initiated this campaign after internal forums dedicated to racial issues within the company.
How long did #RaceTogether last?
The visible phase of writing on cups lasted five days, from March 17 to March 22, 2015, before being halted amid the backlash.
How do I get the #RaceTogether meme card?
Open a pack of MyMemeCards: “#RaceTogether” is a common card of the Memes World series 73. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.
How rare is the #RaceTogether card?
It is a Common card. Rarity decides which pack slot can deal it, and what it is worth on the market.
Sources: www.washingtonpost.com · business · economyStarbucks baristas: ‘Race together’ campaign never found its ... · E-Racing together: How starbucks reshaped and deflected ... · apnews.com · article · 163703e9d8544702ac45202eea3041f4Starbucks CEO defends 'Race Together' after backlash | AP News · checked on October 15, 2026.
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Want #RaceTogether in your collection?
Open your free pack: 5 meme cards, no account needed.