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“Twizzler Challenge” meme: meaning, origin and common card

The Twizzler Challenge was a viral charity stunt from March 2015 aimed at raising funds for autism awareness.

MyMemeCards editorial teamPublished 9 min read
Twizzler Challenge meme
The “Twizzler Challenge” meme, 2015

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In MyMemeCards, the meme card game, “Twizzler Challenge” is a common card of the Memes World series 75, number 22236 of the collection, and the 88th best-known meme of its 300 cards. Here is what the meme means, where it comes from, and how to get its card.

What does the “Twizzler Challenge” meme mean?

This format expresses playful camaraderie and collective engagement with a charitable cause. It transforms a simple act into a symbolic gesture of solidarity. The dominant emotion is amusement mixed with social commitment, inviting users to show support while sharing a quirky moment with friends or colleagues.

Where does the “Twizzler Challenge” meme come from?

Officially launched in March 2015 by New York Collaborates for Autism, this challenge followed the global success of the Ice Bucket Challenge. It was part of the campaign related to the special broadcast *The Night of Too Many Stars* on Comedy Central, dedicated to funding autism programs. The concept aimed to recreate the famous scene from *Lady and the Tramp*, where two dogs share a spaghetti strand, but using a Twizzler candy bar. The first viral videos were posted by Lena Dunham and Allison Williams on Instagram on March 18, 2015. They then passed the challenge to other personalities like Guillermo Diaz and Katie Lowes. Media popularity peaked when Kathie Lee Gifford and Matt Lauer, as well as Jimmy Kimmel and Rihanna, performed the stunt on television, notably during *Jimmy Kimmel Live!* on April 1, 2015. This TV coverage amplified the fundraising reach to the general public.

  1. March 2015Official launch by New York Collaborates for Autism and broadcast via the Comedy Central show.
  2. March 18, 2015Publication of the first viral videos by Lena Dunham and Allison Williams on Instagram.
  3. April 1, 2015Major television broadcast featuring Jimmy Kimmel and Rihanna in their show.

How to use the “Twizzler Challenge” meme

  • Share a video of you and a friend doing the challenge to support a charity.
  • Tag your colleagues on social media inviting them to take the challenge at a company event.
  • Use this humorous reference to illustrate a situation where two people must cooperate closely.

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The “Twizzler Challenge” card in MyMemeCards

Twizzler Challenge card
NumberNo. 22236
RarityCommon
CollectionMemes World series 75
Fame60/100 · #88 of 300
Recycle value5 MemeCoins (15 in Shiny)
Rarities of the Memes World series 75: 300 cards
  • Common21371%
  • Rare5418%
  • Epic3110%
  • Legendary20.7%

How to get the “Twizzler Challenge” card

Every pack holds 5 meme cards, the first 3 of them Common; Twizzler Challenge comes out of the Memes World series 75 as a common card. The pack odds say what each rarity weighs.

Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 5 MemeCoins.

Open your free pack

5 meme cards, one of them at least Rare. One free pack per person.

Free · no account needed

Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details

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Frequently asked questions

What is the Twizzler Challenge?

It is a 2015 charity challenge where two people eat the same candy stick from opposite ends until they meet in the middle, inspired by the scene in *Lady and the Tramp*. The main goal was to raise awareness for autism and collect donations.

Twizzler Challenge origin?

The challenge was created by New York Collaborates for Autism in March 2015, linked to the *The Night of Too Many Stars* broadcast on Comedy Central, following the viral model of the Ice Bucket Challenge.

Who did the first Twizzler Challenge?

The first visible participants were Lena Dunham and Allison Williams, who posted their video on Instagram on March 18, 2015. The identity of the original initiator remains unknown.

Twizzler Challenge real or fake?

It is a genuine viral phenomenon organized by a recognized charity. Although often associated with humor, it had a clear philanthropic purpose and was supported by many celebrities and media outlets.

How do I get the Twizzler Challenge meme card?

Open a pack of MyMemeCards: “Twizzler Challenge” is a common card of the Memes World series 75. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.

How rare is the Twizzler Challenge card?

It is a Common card. Rarity decides which pack slot can deal it, and what it is worth on the market.

Sources: Is This The New Ice Bucket Challenge? · Twizzler Challenge · The Twizzler Challenge: Watch These Celebs Kiss to Support ... · checked on October 17, 2026.

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