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“« Et ça, j’achète ! »” meme: meaning, origin and rare card

“Et ça, j’achète!” (“And that, I’ll buy it!”) is the catchphrase of Jean-Marc Généreux, a judge on TF1’s Danse avec les stars.

MyMemeCards editorial teamPublished 8 min read
« Et ça, j’achète ! » meme
The “« Et ça, j’achète ! »” meme

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In MyMemeCards, the meme card game, “« Et ça, j’achète ! »” is a rare card of the Memes FR pack, number 2368 of the collection, and the 753rd best-known meme of its 3493 cards. Here is what the meme means, where it comes from, and how to get its card.

What does the “« Et ça, j’achète ! »” meme mean?

The phrase expresses unreserved enthusiasm: you have seen or heard something, and you are sold. Originally the judge signals that a dance convinced him; in everyday use it approves an idea, a dish, a plan or a joke. The expression, borrowed from the language of shopping, makes people smile because you “buy” a proposal like a product. It is a compliment in a nutshell, delivered in the speaker’s Québec accent.

Where does the “« Et ça, j’achète ! »” meme come from?

Jean-Marc Généreux, born 25 December 1962 in Longueuil, Québec, is a Canadian ballroom dancer, choreographer and actor. He sits on the jury of Danse avec les stars, the TF1 show first aired on 12 February 2011, from season 1 to season 10, and again since season 13 in 2024. In that setting he regularly throws out “Et ça, j’achète!” at the end of performances. His frankness and one-liners made him one of the most quoted judges of the programme.

  1. 12 February 2011Danse avec les stars first airs on TF1, with Jean-Marc Généreux on the jury.
  2. 2011 to 2019Jean-Marc Généreux sits on the jury, seasons 1 to 10.
  3. 2024He returns to the jury from season 13.

How to use the “« Et ça, j’achète ! »” meme

  • Approve a colleague’s suggestion with a loud “Et ça, j’achète!”
  • Comment on an especially well-made plate of food.
  • Back the plan for a night out with friends.

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The “« Et ça, j’achète ! »” card in MyMemeCards

« Et ça, j’achète ! » card
NumberNo. 2368
RarityRare
CollectionMemes FR pack
Fame50/100 · #753 of 3493
Recycle value10 MemeCoins (30 in Shiny)
Suggested by@sisistone
Rarities of the Memes FR pack: 3,493 cards
  • Common1,47742%
  • Rare1,17234%
  • Epic66819%
  • Legendary1133.2%
  • Mythic411.2%
  • Full Art220.6%

How to get the “« Et ça, j’achète ! »” card

Every pack holds 5 meme cards, the first 3 of them Common; « Et ça, j’achète ! » comes out of the Memes FR pack as a rare card. The pack odds say what each rarity weighs.

Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 10 MemeCoins.

The reprint of the “« Et ça, j’achète ! »” card

The “« Et ça, j’achète ! »” card was reprinted as Epic (No. 5,089). A reprint is the same meme printed again, with a number of its own and a higher rarity than its first printing, which was rare. Its face reads “Reprinted card · Higher rarity”.

Every printing is dealt in the packs of the Memes FR pack, each at its own rarity: the higher it is, the rarer the card is to pull. Copies of the first printing already pulled stay as they are, and any printing counts toward completing a set.

MyMemeCards reprints a meme when it deserves more than the rarity of its first printing, such as a classic that became iconic after it came out: the reprint gives it a place among the most sought-after cards without taking anything from the players who already had it.

Open your free pack

5 meme cards, one of them at least Rare. One free pack per person.

Free · no account needed

Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details

Memes like “« Et ça, j’achète ! »”

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Frequently asked questions

Who says “Et ça, j’achète!”?

Jean-Marc Généreux, a Canadian dancer and choreographer who judges Danse avec les stars on TF1.

What does “j’achète” mean here?

That the idea is convincing: you adopt it, the way you would buy a product.

Why has the meme stayed popular?

The line is short, positive and easy to drop into everyday conversation.

How do I get the « Et ça, j’achète ! » meme card?

Open a pack of MyMemeCards: “« Et ça, j’achète ! »” is a rare card of the Memes FR pack. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.

How rare is the « Et ça, j’achète ! » card?

It is a Rare card. Rarity decides which pack slot can deal it, and what it is worth on the market.

Sources: Wikipédia — Jean-Marc Généreux · Wikipédia — Danse avec les stars (France) · checked on October 18, 2026.

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