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In MyMemeCards, the meme card game, “I Can't Believe It's Not Butter!” is a rare card of the Memes World series 73, number 21672 of the collection, and the 31st best-known meme of its 300 cards. Here is what the meme means, where it comes from, and how to get its card.
What does the “I Can't Believe It's Not Butter!” meme mean?
This format expresses ironic shock, confusion, or playful disbelief. Online creators utilize the well-known food container to point out flawed lookalikes, surreal replacements, or obvious knockoffs. The humor comes from hijacking the enthusiastic advertising claim and pairing its bright, corporate layout with chaotic, deadpan, or utterly disconnected remarks.
Where does the “I Can't Believe It's Not Butter!” meme come from?
The graphic comes from the commercial margarine substitute developed in 1979 by the J.H. Filbert company and launched to retail consumers in 1981. Brand lore states that the distinctive name came from the reaction of a secretary's husband upon tasting the alternative. Decades later, the yellow tub evolved into a popular image macro template on platforms like Imgflip. Internet humorists began editing the iconic title text to produce absurdist variations, turning a grocery store staple into a versatile meme layout.
- 1979J.H. Filbert formulates the spread as an affordable alternative.
- 1981The product hits store shelves for the general public.
How to use the “I Can't Believe It's Not Butter!” meme
- Mocking a cheap knockoff that fails to replicate the quality of an original item.
- Expressing bewilderment when confronted with a surreal piece of news or imagery.
- Creating an absurdist meme by replacing the text with random or completely illogical phrases.
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The “I Can't Believe It's Not Butter!” card in MyMemeCards
| Number | No. 21672 |
|---|---|
| Rarity | Rare |
| Collection | Memes World series 73 |
| Fame | 66/100 · #31 of 300 |
| Recycle value | 10 MemeCoins (30 in Shiny) |
How to get the “I Can't Believe It's Not Butter!” card
Every pack holds 5 meme cards, the first 3 of them Common; I Can't Believe It's Not Butter! comes out of the Memes World series 73 as a rare card. The pack odds say what each rarity weighs.
Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 10 MemeCoins.
Open your free pack
5 meme cards, one of them at least Rare. One free pack per person.
Free · no account needed
Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details
Memes like “I Can't Believe It's Not Butter!”
More cards of the Memes World series 73
Frequently asked questions
Where did the phrase I Can’t Believe It’s Not Butter come from?
It originated as the brand name for a butter substitute formulated by J.H. Filbert in 1979. The phrase was allegedly uttered by an employee's husband who tasted the product.
Why did the packaging become an image macro?
Template sites like Imgflip made the recognizable cover editable, allowing web users to easily swap out the letters for satirical or nonsensical jokes.
What does the meme convey in internet culture?
It is typically deployed to mock poor substitutes or express hyperbolic disbelief about unexpected, weird circumstances.
How do I get the I Can't Believe It's Not Butter! meme card?
Open a pack of MyMemeCards: “I Can't Believe It's Not Butter!” is a rare card of the Memes World series 73. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.
How rare is the I Can't Believe It's Not Butter! card?
It is a Rare card. Rarity decides which pack slot can deal it, and what it is worth on the market.
Sources: ICBINB History · Unilever Spread Gets a New Name · 아이 캔트 빌리브 잇츠 낫 버터! - 위키백과, 우리 모두의 백과사전 · checked on October 14, 2026.
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Want I Can't Believe It's Not Butter! in your collection?
Open your free pack: 5 meme cards, no account needed.