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“#Litterati” meme: meaning, origin and common card

#Litterati is an Instagram hashtag launched in 2012 by Jeff Kirschner.

MyMemeCards editorial teamPublished 8 min read
#Litterati meme
The “#Litterati” meme, 2012

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In MyMemeCards, the meme card game, “#Litterati” is a common card of the Memes World series 75, number 22336 of the collection, and the 201st best-known meme of its 300 cards. Here is what the meme means, where it comes from, and how to get its card.

What does the “#Litterati” meme mean?

This movement expresses concrete, participatory environmental awareness. It transforms cleaning chores into a visible, shared act, fostering civic pride rather than guilt. The dominant emotion is positive engagement: showing that a small individual gesture, documented digitally, contributes to a global solution against street and nature pollution.

Where does the “#Litterati” meme come from?

The #Litterati project was initiated by American entrepreneur Jeff Kirschner in the summer of 2012. During a family walk in Oakland, his daughter spotted a discarded cat litter bin in a stream. This observation prompted Kirschner to photograph waste and post these images on Instagram under the hashtag #Litterati. The YouTube video titled 'Litterati – Where it all Started', published on March 27, 2013, presents the project's origins, although the exact context of its creation remains unknown. The precise dates of the first photo or Instagram post are not verified. The term refers to a practice of photographing, geolocating, and identifying trash before collecting it. This approach quickly gathered an international community on Instagram, evolving later into a dedicated app and digital platform for analyzing collected pollution data.

  1. 2012Jeff Kirschner launches the hashtag after photographing a litter bin in Oakland.
  2. March 27, 2013Publication of the YouTube video presenting the origins of the participatory project.

How to use the “#Litterati” meme

  • Share a photo of a cigarette butt on the sidewalk with the hashtag to report a dirty spot.
  • Document the pickup of a plastic bottle in a family park to inspire your contacts to take action.
  • Use the location tag associated with the handle to contribute to the global mapping of identified waste.

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The “#Litterati” card in MyMemeCards

#Litterati card
NumberNo. 22336
RarityCommon
CollectionMemes World series 75
Fame57/100 · #201 of 300
Recycle value5 MemeCoins (15 in Shiny)
Rarities of the Memes World series 75: 300 cards
  • Common21371%
  • Rare5418%
  • Epic3110%
  • Legendary20.7%

How to get the “#Litterati” card

Every pack holds 5 meme cards, the first 3 of them Common; #Litterati comes out of the Memes World series 75 as a common card. The pack odds say what each rarity weighs.

Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 5 MemeCoins.

Open your free pack

5 meme cards, one of them at least Rare. One free pack per person.

Free · no account needed

Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details

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Frequently asked questions

What does #litterati mean?

It is a participatory ecological movement born on Instagram. It involves photographing trash before picking it up to document pollution.

Who is jeff kirschner litterati?

He is the American entrepreneur who founded Litterati. He created the project in 2012 after an observation made during a walk with his children.

How does litterati work?

Users photograph trash, geolocate it, identify it, then post it with the hashtag before collecting it for recycling or disposal.

Is litterati real?

The project is real and active. It evolved from a simple Instagram hashtag into a mobile app and a data analysis environmental platform.

How do I get the #Litterati meme card?

Open a pack of MyMemeCards: “#Litterati” is a common card of the Memes World series 75. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.

How rare is the #Litterati card?

It is a Common card. Rarity decides which pack slot can deal it, and what it is worth on the market.

Sources: Litterati - Wikipedia · The app that went from Instagram trash to cleaning up the world · One Man’s Trash... · checked on October 17, 2026.

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