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“Rügenwalder – alle!” meme: meaning, origin and rare card

“Rügenwalder – alle!” (“Rügenwalder – everyone!”) is an advertising cry tied to the German cold-cuts brand Rügenwalder Mühle, a meme from 1996 that sums up collective enthusiasm for a product in one word.

MyMemeCards editorial teamPublished 8 min read
Rügenwalder – alle! meme
The “Rügenwalder – alle!” meme, 1996

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In MyMemeCards, the meme card game, “Rügenwalder – alle!” is a rare card of the German Memes pack, number 71 of the collection, and the 39th best-known meme of its 300 cards. Here is what the meme means, where it comes from, and how to get its card.

What does the “Rügenwalder – alle!” meme mean?

The phrase expresses unanimous, slightly over-the-top enthusiasm for a product or brand, as if everyone suddenly rallied around the same choice. People shout it to mimic that joyful collective cry, often with a wink at the exaggeration typical of food commercials. It evokes the conviviality of a meal or a break where a product wins everyone over, repeated out loud like a slogan everyone knows by heart.

Where does the “Rügenwalder – alle!” meme come from?

Rügenwalder Mühle is a German cold-cuts company founded in Bad Zwischenahn, known for its traditional meat products and, more recently, for its vegetarian and vegan range. The brand relied on television advertising campaigns to lodge its name in German households, playing on convivial scenes where the product wins unanimous approval around the table. The cry “alle!”, tied to the brand, became a verbal shorthand for saying everyone is in, reused outside the advertising frame to mark unrestrained collective enthusiasm.

  1. 1996The meme “Rügenwalder – alle!” dates from this year.

How to use the “Rügenwalder – alle!” meme

  • Shouting it to mimic joyful, collective enthusiasm around a shared choice.
  • Quoting it to gently mock a commercial that plays up unanimity through shouting.
  • Adding it as a comment under a meal photo where everyone made the same choice.

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The “Rügenwalder – alle!” card in MyMemeCards

Rügenwalder – alle! card
NumberNo. 071
RarityRare
CollectionGerman Memes pack
Fame65/100 · #39 of 300
Recycle value10 MemeCoins (30 in Shiny)
Rarities of the German Memes pack: 300 cards
  • Common15150%
  • Rare11137%
  • Epic268.7%
  • Legendary93.0%
  • Mythic31.0%

How to get the “Rügenwalder – alle!” card

Every pack holds 5 meme cards, the first 3 of them Common; Rügenwalder – alle! comes out of the German Memes pack as a rare card. The pack odds say what each rarity weighs.

Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 10 MemeCoins.

Open your free pack

5 meme cards, one of them at least Rare. One free pack per person.

Free · no account needed

Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details

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Frequently asked questions

What does Rügenwalder alle mean?

It is an advertising cry tied to the German cold-cuts brand Rügenwalder Mühle, used to mimic collective enthusiasm.

What is Rügenwalder Mühle?

It is a German cold-cuts company founded in Bad Zwischenahn, known for its traditional products and, later, its vegetarian range.

Why say alle after Rügenwalder?

Because this advertising cry expressed unanimity around the product, now reused to mark exaggerated collective enthusiasm.

How do I get the Rügenwalder – alle! meme card?

Open a pack of MyMemeCards: “Rügenwalder – alle!” is a rare card of the German Memes pack. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.

How rare is the Rügenwalder – alle! card?

It is a Rare card. Rarity decides which pack slot can deal it, and what it is worth on the market.

Sources: Rügenwalder Mühle – Wikipedia · checked on October 30, 2026.

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