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“Knackich!” meme: meaning, origin and common card

“Knackich!” is the catchphrase from a 1990s German cereal commercial praising crunchiness, now used as a cheerful interjection for anything crispy or perfectly done.

MyMemeCards editorial teamPublished 8 min read
Knackich! meme
The “Knackich!” meme, 1992

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In MyMemeCards, the meme card game, “Knackich!” is a common card of the German Memes pack, number 88 of the collection, and the 150th best-known meme of its 300 cards. Here is what the meme means, where it comes from, and how to get its card.

What does the “Knackich!” meme mean?

“Knackich!” mimics the crunching sound of a crispy snack and gets dropped whenever something turns out just right: a clean move, a joke landing well, a dish with the perfect texture. It keeps the light, almost childish tone of its advertising roots, working as a short exclamation tacked onto the end of a sentence or thrown out on its own, similar to a satisfied “there we go!”.

Where does the “Knackich!” meme come from?

The line comes from a 1992 German commercial for a crunchy cereal brand, where “Knackich!” echoed the sound of the product being bitten into. The jingle, repeated on screen, stuck with viewers thanks to its simple, catchy sound, outliving the ad campaign itself in people's memory. The word then moved beyond advertising into everyday speech, first as a way to describe crunchy food, then more broadly as a stand-in for any clean, satisfying success, stretching from literal crunchiness to figurative perfection.

How to use the “Knackich!” meme

  • Someone bites into a fresh bag of chips and lets out a satisfied “Knackich!”.
  • A DIYer fixes something on the first try and comments “Knackich!”.
  • A joke lands at just the right moment and someone answers back with “Knackich!”.

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The “Knackich!” card in MyMemeCards

Knackich! card
NumberNo. 088
RarityCommon
CollectionGerman Memes pack
Fame50/100 · #150 of 300
Recycle value5 MemeCoins (15 in Shiny)
Rarities of the German Memes pack: 300 cards
  • Common15150%
  • Rare11137%
  • Epic268.7%
  • Legendary93.0%
  • Mythic31.0%

How to get the “Knackich!” card

Every pack holds 5 meme cards, the first 3 of them Common; Knackich! comes out of the German Memes pack as a common card. The pack odds say what each rarity weighs.

Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 5 MemeCoins.

Open your free pack

5 meme cards, one of them at least Rare. One free pack per person.

Free · no account needed

Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details

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Frequently asked questions

What does Knackich mean?

It is the slogan from a 1990s German crunchy cereal commercial, now used as an interjection for something crispy or perfectly executed.

Where does Knackich come from?

From a 1992 German advertising jingle for crunchy cereal, whose slogan later entered everyday speech.

Is Knackich still used today?

Yes, mostly out of nostalgia for 1990s commercials, to comment on a crunchy food or a clean success.

How do I get the Knackich! meme card?

Open a pack of MyMemeCards: “Knackich!” is a common card of the German Memes pack. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.

How rare is the Knackich! card?

It is a Common card. Rarity decides which pack slot can deal it, and what it is worth on the market.

Sources: Wikipedia · checked on October 30, 2026.

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