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“What a Smell, Bruno” meme: meaning, origin and common card

In this clip, two bus drivers from Rome trade lines, one of which is aimed at a man named Bruno complaining about a smell with the phrase Che puzzo, Bruno.

MyMemeCards editorial teamPublished 6 min read
What a Smell, Bruno meme
The “What a Smell, Bruno” meme

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In MyMemeCards, the meme card game, “What a Smell, Bruno” is a common card of the Italian Memes pack, number 131 of the collection, and the 166th best-known meme of its 300 cards. Here is what the meme means, where it comes from, and how to get its card.

What does the “What a Smell, Bruno” meme mean?

People quote this line to humorously complain about a bad smell or to imitate the grumpy, straight-talking tone of an exchange between tired coworkers, in the same popular Roman spirit as the original scene.

Where does the “What a Smell, Bruno” meme come from?

The clip comes from an exchange between bus drivers in Rome, filmed during everyday work, where one complains about a smell while addressing Bruno. The scene spread online for its very natural tone and strong Roman accent, with neither the people filmed nor the exact date identified beyond this exchange.

How to use the “What a Smell, Bruno” meme

  • Che puzzo Bruno, who ate garlic in the elevator this morning?
  • Full Che puzzo Bruno energy whenever someone opens their gym bag.
  • He said it exactly like that Che puzzo Bruno line, I burst out laughing.

Also searched as

  • Che puzzo, Bruno!
  • che puzzo bruno meme
  • che puzzo bruno roman bus drivers video
  • che puzzo bruno origin
  • che puzzo bruno rome phrase

The “What a Smell, Bruno” card in MyMemeCards

What a Smell, Bruno card
NumberNo. 131
RarityCommon
CollectionItalian Memes pack
Fame40/100 · #166 of 300
Recycle value5 MemeCoins (15 in Shiny)
Rarities of the Italian Memes pack: 300 cards
  • Common14749%
  • Rare9030%
  • Epic3813%
  • Legendary227.3%
  • Mythic31.0%

How to get the “What a Smell, Bruno” card

Every pack holds 5 meme cards, the first 3 of them Common; What a Smell, Bruno comes out of the Italian Memes pack as a common card. The pack odds say what each rarity weighs.

Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 5 MemeCoins.

Open your free pack

5 meme cards, one of them at least Rare. One free pack per person.

Free · no account needed

Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details

Memes like “What a Smell, Bruno”

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Frequently asked questions

What does Che puzzo, Bruno mean?

What a stink, Bruno, a complaint shouted by a Roman bus driver at his coworker.

Where does the line come from?

An exchange between bus drivers filmed in Rome, which became popular for its natural tone and accent.

Why is it a meme?

The grumpy, blunt tone of the complaint made the line easy to reuse in any smelly situation.

How do I get the What a Smell, Bruno meme card?

Open a pack of MyMemeCards: “What a Smell, Bruno” is a common card of the Italian Memes pack. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.

How rare is the What a Smell, Bruno card?

It is a Common card. Rarity decides which pack slot can deal it, and what it is worth on the market.

Sources: Recherche YouTube - che puzzo bruno autisti romani · checked on November 5, 2026.

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