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“Luchshie memy tut, v serdtse” meme: meaning, origin and common card

“Luchshie memy, tut, v serdtse” (“the best memes, right here, in the heart”) is a RuNet self-promotion catchphrase that parodies the over-the-top slogans meme pages use to brag about their content.

MyMemeCards editorial teamPublished 9 min read
Luchshie memy tut, v serdtse meme
The “Luchshie memy tut, v serdtse” meme

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In MyMemeCards, the meme card game, “Luchshie memy tut, v serdtse” is a common card of the Russian Memes pack, number 102 of the collection, and the 132nd best-known meme of its 300 cards. Here is what the meme means, where it comes from, and how to get its card.

What does the “Luchshie memy tut, v serdtse” meme mean?

The line mimics, with deliberately ridiculous emphasis, the slogans page or group admins use to boast about their content’s quality. Tacking “v serdtse” (in the heart) onto the end pushes the flattery into absurdity, as if ordinary online jokes deserved a sentimental tribute. It gets quoted ironically, to poke fun at that kind of self-promotion rather than to use it sincerely.

Where does the “Luchshie memy tut, v serdtse” meme come from?

The phrase belongs to a family of comic slogans circulating on RuNet meme pages and groups, where each admin tries to outdo the last one’s bragging. “Luchshie memy, tut, v serdtse” takes that logic to an absurd extreme by adding a misplaced sentimental touch to a plain entertainment promise. No available source identifies the specific group or page that coined it first: it spread as a ready-made line, reused as a caption or post title by many different accounts.

How to use the “Luchshie memy tut, v serdtse” meme

  • Using it as an ironic title for a post full of wildly uneven jokes.
  • Captioning a screenshot of a group that brags too much about itself.
  • Reusing it, jokingly, to present oneself as the best source of memes around.

Also searched as

  • лучшие мемы тут, в сердце (Cyrillic spelling)
  • best memes right here in the heart meme
  • лучшие мемы тут в сердце meaning
  • runet meme group slogan parody
  • russian meme self promotion joke
  • luchshie memy tut v serdtse origin

The “Luchshie memy tut, v serdtse” card in MyMemeCards

Luchshie memy tut, v serdtse card
NumberNo. 102
RarityCommon
CollectionRussian Memes pack
Fame50/100 · #132 of 300
Recycle value5 MemeCoins (15 in Shiny)
Rarities of the Russian Memes pack: 300 cards
  • Common16956%
  • Rare9231%
  • Epic279.0%
  • Legendary93.0%
  • Mythic31.0%

How to get the “Luchshie memy tut, v serdtse” card

Every pack holds 5 meme cards, the first 3 of them Common; Luchshie memy tut, v serdtse comes out of the Russian Memes pack as a common card. The pack odds say what each rarity weighs.

Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 5 MemeCoins.

Open your free pack

5 meme cards, one of them at least Rare. One free pack per person.

Free · no account needed

Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details

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Frequently asked questions

What does “the best memes, right here, in the heart” mean?

It is a parody line that mimics, with exaggerated emphasis, the slogans meme groups use to brag about their content.

Where does this phrase come from?

It belongs to a family of comic slogans from RuNet meme pages, with no precise documented origin.

Why mention the heart in the line?

To push the flattery into absurdity, as if ordinary jokes deserved a sentimental tribute.

Does the meme actually criticize meme pages?

Yes, lightly: it mocks their habit of over-the-top self-promotion.

How do I get the Luchshie memy tut, v serdtse meme card?

Open a pack of MyMemeCards: “Luchshie memy tut, v serdtse” is a common card of the Russian Memes pack. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.

How rare is the Luchshie memy tut, v serdtse card?

It is a Common card. Rarity decides which pack slot can deal it, and what it is worth on the market.

Sources: RuNet — Wikipedia (en) · checked on October 29, 2026.

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