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“Khoroshechno” meme: meaning, origin and common card

“Khoroshechno” is a made-up word meaning roughly “very very nicely”, born in 2016 Pan Gus commercials in Russia and turned into an all-purpose comment expressing slightly theatrical delight.

MyMemeCards editorial teamPublished 8 min read
Khoroshechno meme
The “Khoroshechno” meme, 2016

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In MyMemeCards, the meme card game, “Khoroshechno” is a common card of the Russian Memes pack, number 105 of the collection, and the 132nd best-known meme of its 300 cards. Here is what the meme means, where it comes from, and how to get its card.

What does the “Khoroshechno” meme mean?

The word gives an enthusiastic opinion when a plain “good” feels too flat: people use it with a touch of self-mockery, well aware the term does not really exist in standard Russian. It conveys sincere pleasure expressed in a deliberately childish or naive way, making it both an affectionate and a funny comment, widely reused in Russian-language comment sections after the ads aired.

Where does the “Khoroshechno” meme come from?

The word “khoroshechno” appeared in Russian TV commercials for the Pan Gus brand aired in 2016, where a character used it to express satisfaction in a deliberately childish, endearing way. Absent from everyday Russian before that campaign, the expression was immediately picked up by users in the comments, then detached from its advertising context to become a plain word of cheerful approval, usable in any situation where someone wants to say “very good” with a smile.

  1. 2016Pan Gus commercials air the word “khoroshechno”, which becomes a common RuNet comment.

How to use the “Khoroshechno” meme

  • Dropping it as a comment under a particularly good photo or video.
  • Using it as a cheerful reply to good news instead of a plain “good”.
  • Users imitate it, fondly, to echo the tone of the original ad.

Also searched as

  • хорошечно (Cyrillic spelling)
  • khoroshechno meme meaning
  • khoroshechno pan gus commercial
  • хорошечно origin meme
  • khoroshechno very nicely meme
  • russian 2016 ad meme word

The “Khoroshechno” card in MyMemeCards

Khoroshechno card
NumberNo. 105
RarityCommon
CollectionRussian Memes pack
Fame50/100 · #132 of 300
Recycle value5 MemeCoins (15 in Shiny)
Rarities of the Russian Memes pack: 300 cards
  • Common16956%
  • Rare9231%
  • Epic279.0%
  • Legendary93.0%
  • Mythic31.0%

How to get the “Khoroshechno” card

Every pack holds 5 meme cards, the first 3 of them Common; Khoroshechno comes out of the Russian Memes pack as a common card. The pack odds say what each rarity weighs.

Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 5 MemeCoins.

Open your free pack

5 meme cards, one of them at least Rare. One free pack per person.

Free · no account needed

Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details

Memes like “Khoroshechno”

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Frequently asked questions

What does “khoroshechno” mean?

It is a made-up word, close to “very very nicely”, used to express slightly theatrical delight.

Where does the word come from?

It appeared in Russian TV commercials for Pan Gus aired in 2016.

Does the word exist in everyday Russian?

No, it was invented for the ad before being reused as a comic expression in comments.

How is it used today?

Mostly as a cheerful comment under content that is particularly well liked.

How do I get the Khoroshechno meme card?

Open a pack of MyMemeCards: “Khoroshechno” is a common card of the Russian Memes pack. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.

How rare is the Khoroshechno card?

It is a Common card. Rarity decides which pack slot can deal it, and what it is worth on the market.

Sources: RuNet — Wikipedia (en) · checked on October 29, 2026.

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