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“Lucky, lucky” meme: meaning, origin and common card

“Povezlo, povezlo” (“lucky, lucky”) is a 2020 Runet meme used to mark a genuinely unexpected stroke of luck, or ironically to mock a disaster dressed up as a lucky break.

MyMemeCards editorial teamPublished 8 min read
Lucky, lucky meme
The “Lucky, lucky” meme, 2020

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In MyMemeCards, the meme card game, “Lucky, lucky” is a common card of the Russian Memes pack, number 226 of the collection, and the 132nd best-known meme of its 300 cards. Here is what the meme means, where it comes from, and how to get its card.

What does the “Lucky, lucky” meme mean?

The meme works in two opposite ways: either to celebrate a truly favorable coincidence, or, tongue-in-cheek, to mock a failed situation dressed up as success. That ambiguity is the whole joke: the same phrase can be sincere or ironic depending on context, which makes it a very reusable catch-all reaction.

Where does the “Lucky, lucky” meme come from?

The meme has circulated on the Russian-language internet (Runet) since 2020, built around the repeated phrase “povezlo, povezlo”, originally used to comment on a real stroke of luck before being reused ironically to mock a failure dressed up as a success. The repetition of the word and its falsely enthusiastic tone turned it into a ready-made line, easy to bring up in any ambiguous situation. The card dates it to 2020 as a common Runet card; no further detail about the exact original video or image could be confirmed.

How to use the “Lucky, lucky” meme

  • To celebrate a genuinely happy coincidence: “Lucky, lucky!”
  • Ironically, under a photo of a failure dressed up as a success.
  • As a sarcastic comment on a situation going wrong but presented as a lucky break.

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The “Lucky, lucky” card in MyMemeCards

Povezlo, povezlo card
NumberNo. 226
RarityCommon
CollectionRussian Memes pack
Fame50/100 · #132 of 300
Recycle value5 MemeCoins (15 in Shiny)
Rarities of the Russian Memes pack: 300 cards
  • Common16956%
  • Rare9231%
  • Epic279.0%
  • Legendary93.0%
  • Mythic31.0%

How to get the “Lucky, lucky” card

Every pack holds 5 meme cards, the first 3 of them Common; Lucky, lucky comes out of the Russian Memes pack as a common card. The pack odds say what each rarity weighs.

Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 5 MemeCoins.

Open your free pack

5 meme cards, one of them at least Rare. One free pack per person.

Free · no account needed

Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details

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Frequently asked questions

What does “Povezlo, povezlo” mean?

Literally “lucky, lucky”, used either sincerely or ironically to mock a failure.

Where does the Povezlo, povezlo meme come from?

From a repeated phrase circulating on the Runet since 2020, originally used to comment on a real stroke of luck.

Why can this meme be ironic?

Because its falsely enthusiastic tone lets people dress up a disaster as a success, which creates the comic effect.

When do people use the Povezlo, povezlo meme?

For a genuine unexpected stroke of luck, or to mock a failed situation presented as a lucky break.

How do I get the Lucky, lucky meme card?

Open a pack of MyMemeCards: “Lucky, lucky” is a common card of the Russian Memes pack. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.

How rare is the Lucky, lucky card?

It is a Common card. Rarity decides which pack slot can deal it, and what it is worth on the market.

Sources: Résultats YouTube pour « povezlo povezlo meme » · checked on October 29, 2026.

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