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In MyMemeCards, the meme card game, “Nutella” is a rare card of the Memes World series 73, number 21694 of the collection, and the 31st best-known meme of its 300 cards. Here is what the meme means, where it comes from, and how to get its card.
What does the “Nutella” meme mean?
This content expresses humorous and aesthetic devotion to the Ferrero product. It serves as an identity marker for online users, often with irony. The user adopts this trait to align with hipster subculture, celebrating the sweet taste as a lifestyle rather than just food.
Where does the “Nutella” meme come from?
The brand was launched by Ferrero in 1963 and renamed Nutella in 1964 for the European market. Early online traces date back to the 1990s on the furry group alt.fan.furry, where jokes circulated about dog biscuits covered in the specialty. The cultural association with hipsters solidified in the early 2010s. A blog named Hipsters-Gone-Nutella appeared in July 2011. Several Tumblr accounts dedicated exclusively to the product emerged from August 2010, such as All Things Nutella or Fuck Yeah Nutella. This content explosion transformed the spread into an internet icon without a specific founding video.
- 1964Official launch of the Nutella brand by Ferrero in the European market.
- 2010Appearance of several Tumblr blogs dedicated exclusively to the hazelnut spread.
- 2011Creation of the Hipsters-Gone-Nutella blog confirming the cultural association.
How to use the “Nutella” meme
- Share an appetizing photo of toast to display love for the product.
- Use the image as an ironic badge to signal belonging to a geek or alternative culture.
- Mention the brand in a comment to create humorous camaraderie around a snack.
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The “Nutella” card in MyMemeCards
| Number | No. 21694 |
|---|---|
| Rarity | Rare |
| Collection | Memes World series 73 |
| Fame | 66/100 · #31 of 300 |
| Recycle value | 10 MemeCoins (30 in Shiny) |
How to get the “Nutella” card
Every pack holds 5 meme cards, the first 3 of them Common; Nutella comes out of the Memes World series 73 as a rare card. The pack odds say what each rarity weighs.
Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 10 MemeCoins.
Open your free pack
5 meme cards, one of them at least Rare. One free pack per person.
Free · no account needed
Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details
Memes like “Nutella”
More cards of the Memes World series 73
Frequently asked questions
Nutella meme meaning?
It is an ironic admiration for the spread, used as an online hipster identity marker.
Nutella meme origin?
The phenomenon comes from Tumblr in the early 2010s, with no single precise video source.
Who is the nutella meme character?
There is no specific character; the brand itself becomes the meme icon.
How do I get the Nutella meme card?
Open a pack of MyMemeCards: “Nutella” is a rare card of the Memes World series 73. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.
How rare is the Nutella card?
It is a Rare card. Rarity decides which pack slot can deal it, and what it is worth on the market.
Sources: Nutella | Know Your Meme · Nutella Meme: Origin, Hipster Culture & Viral Moments · Nutella Tricks | Know Your Meme · checked on October 14, 2026.
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Want Nutella in your collection?
Open your free pack: 5 meme cards, no account needed.