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“Upworthy Headlines” meme: meaning, origin and rare card

This meme parodies sensationalist titles from Upworthy.

MyMemeCards editorial teamPublished 7 min read
Upworthy Headlines meme
The “Upworthy Headlines” meme, 2013

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In MyMemeCards, the meme card game, “Upworthy Headlines” is a rare card of the Memes World series 73, number 21691 of the collection, and the 31st best-known meme of its 300 cards. Here is what the meme means, where it comes from, and how to get its card.

What does the “Upworthy Headlines” meme mean?

It expresses annoyance at emotional and manipulative clickbait. The humor comes from the contrast between the dramatic promise and the mundane or absurd hidden content. It is used to criticize traffic strategies that favor artificial suspense over clear information.

Where does the “Upworthy Headlines” meme come from?

The meme targets Upworthy, a platform launched in March 2012 that became synonymous with Facebook clickbait. Although the exact author remains unknown, the parody spread massively in 2013 when Upworthy’s style saturated social media. The New York Times published an official parody in July 2013, validating the phenomenon. Humorous accounts and automatic generators then popularized this format of misleading and exaggerated titles.

  1. 2012Launch of Upworthy, which popularizes the curiosity-gap title style.
  2. 2013Massive spread of the parody meme on social media following the saturation of the format.

How to use the “Upworthy Headlines” meme

  • Replace a serious article title with an absurd version to mock its lack of originality.
  • Use the typical structure in a conversation to highlight that information is too vague or manipulative.
  • Share a mundane image accompanied by an exaggeratedly dramatic title to create a comedic effect through contrast.

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The “Upworthy Headlines” card in MyMemeCards

Upworthy Headlines card
NumberNo. 21691
RarityRare
CollectionMemes World series 73
Fame66/100 · #31 of 300
Recycle value10 MemeCoins (30 in Shiny)
Rarities of the Memes World series 73: 300 cards
  • Common20167%
  • Rare9933%

How to get the “Upworthy Headlines” card

Every pack holds 5 meme cards, the first 3 of them Common; Upworthy Headlines comes out of the Memes World series 73 as a rare card. The pack odds say what each rarity weighs.

Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 10 MemeCoins.

Open your free pack

5 meme cards, one of them at least Rare. One free pack per person.

Free · no account needed

Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details

Memes like “Upworthy Headlines”

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Frequently asked questions

What does upworthy headlines meme mean?

It refers to fictional titles mimicking Upworthy's style. They use a long, vague intro to promise a shocking reveal, mocking emotional clickbait tactics.

Upworthy headlines meaning?

This denotes a humorous critique of manipulative titling techniques. The goal is to expose the absurdity of titles that hide the subject under dramatic preambles.

Who created upworthy headlines meme?

The original author is unidentified. The meme emerged collectively online in 2013 as a reaction to Upworthy's viral success, with multiple contributors.

How do I get the Upworthy Headlines meme card?

Open a pack of MyMemeCards: “Upworthy Headlines” is a rare card of the Memes World series 73. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.

How rare is the Upworthy Headlines card?

It is a Rare card. Rarity decides which pack slot can deal it, and what it is worth on the market.

Sources: The Media Tried To Game The Machines and You'll Never Guess ... · Why Are Upworthy Headlines Suddenly Everywhere? · The Biggest Internet Sensations of 2013 - Complex · checked on October 14, 2026.

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