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In MyMemeCards, the meme card game, “Pu**in les batards” is an epic card of the Memes FR pack, number 1615 of the collection, and the 753rd best-known meme of its 3496 cards. Here is what the meme means, where it comes from, and how to get its card.
What does the “Pu**in les batards” meme mean?
The line is a shorthand for clumsy advertising, the kind that is obvious and feels fake. People use it when an influencer, an artist or a friend suddenly pushes a brand with no link to the topic. The humor comes from the contrast between the blunt delivery and the very visible sales pitch. The name is censored on purpose, as on the card, because the swear word is part of the quote. It signals a mix of embarrassment and amusement at an ad that completely misses its target.
Where does the “Pu**in les batards” meme come from?
The meme comes from a clip linked to Kaaris, a French rapper, which several rap and entertainment channels labelled “the worst product placement in history”. Videos built around that idea also show Booba reacting to the clip, which helped it travel through the French rap scene. Fans then cut it, quoted it and remixed it, and the line became a quick way to point at a heavy-handed commercial. It mostly spreads through short edits and comments whenever a sponsorship looks too pushy.
How to use the “Pu**in les batards” meme
- Comment on a story where an influencer abruptly praises an energy drink.
- Reply with the line to a friend who drops their favorite brand into every sentence.
- Caption a sponsored video that interrupts the story to show a product close-up.
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The “Pu**in les batards” card in MyMemeCards
| Number | No. 1615 |
|---|---|
| Rarity | Epic |
| Collection | Memes FR pack |
| Fame | 50/100 · #753 of 3496 |
| Recycle value | 20 MemeCoins (60 in Shiny) |
| Suggested by | @ashto |
How to get the “Pu**in les batards” card
Every pack holds 5 meme cards, the first 3 of them Common; Pu**in les batards comes out of the Memes FR pack as an epic card. The pack odds say what each rarity weighs.
Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 20 MemeCoins.
The reprint of the “Pu**in les batards” card
The “Pu**in les batards” card was reprinted as Legendary (No. 3,097). A reprint is the same meme printed again, with a number of its own and a higher rarity than its first printing, which was epic. Its face reads “Reprinted card · Higher rarity”.
Every printing is dealt in the packs of the Memes FR pack, each at its own rarity: the higher it is, the rarer the card is to pull. Copies of the first printing already pulled stay as they are, and any printing counts toward completing a set.
MyMemeCards reprints a meme when it deserves more than the rarity of its first printing, such as a classic that became iconic after it came out: the reprint gives it a place among the most sought-after cards without taking anything from the players who already had it.
Open your free pack
5 meme cards, one of them at least Rare. One free pack per person.
Free · no account needed
Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details
Memes like “Pu**in les batards”
More cards of the Memes FR pack
Frequently asked questions
What is Pu**in les batards?
It is a line associated with Kaaris, used to describe a crude product placement. People quote it to mock an overly visible ad.
Who is Kaaris?
Kaaris is a French rapper. His name is tied to this meme through a clip billed as a failed product placement.
Why is it called the worst product placement?
Several videos use that exact label for the clip. The clash between the scene’s tone and the sales pitch explains its popularity.
How do I get the Pu**in les batards meme card?
Open a pack of MyMemeCards: “Pu**in les batards” is an epic card of the Memes FR pack. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.
How rare is the Pu**in les batards card?
It is an Epic card. Rarity decides which pack slot can deal it, and what it is worth on the market.
Sources: YouTube — Kaaris fait le pire placement de produit de l’histoire, Booba réagit · checked on October 18, 2026.
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