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“Vertical Video Syndrome” meme: meaning, origin and rare card

Vertical Video Syndrome is a fictional disorder mocking the habit of filming in portrait mode.

MyMemeCards editorial teamPublished 8 min read
Vertical Video Syndrome meme
The “Vertical Video Syndrome” meme, 2012

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In MyMemeCards, the meme card game, “Vertical Video Syndrome” is a rare card of the Memes World series 71, number 21289 of the collection, and the 210th best-known meme of its 300 cards. Here is what the meme means, where it comes from, and how to get its card.

What does the “Vertical Video Syndrome” meme mean?

This meme expresses humorous disdain for creators holding their smartphones vertically. It highlights the absurdity of images reduced by large black margins on landscape-designed screens. The dominant emotion is shared visual discomfort, turned into a collective joke about the technical immaturity of mobile video beginners.

Where does the “Vertical Video Syndrome” meme come from?

The expression comes from a fake public service announcement titled "Vertical Video Syndrome – A PSA," published on YouTube on June 5, 2012. The channel Glove and Boots, produced by Bento Box, features puppets Mario the Monster and Fafa the Groundhog. These characters seriously explain that holding a phone in portrait mode constitutes a pathological condition. They argue that human eyes, movies, and TVs are horizontal. The video thus mocks the black bars generated by this inadequate framing. This satirical format quickly circulated on social media. In 2012, it became a viral meme specifically targeting vertical videos and their authors. The original video has since been removed from YouTube, making its current availability uncertain.

  1. 2012Publication of the satirical video on YouTube by the channel Glove and Boots.

How to use the “Vertical Video Syndrome” meme

  • Use this image to politely criticize a poorly framed video on social media platforms.
  • Cite it during a technical debate to illustrate the importance of landscape format in professional audiovisual production.
  • Use it as a hashtag to group examples of vertical videos deemed excessive or clumsy.

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The “Vertical Video Syndrome” card in MyMemeCards

Vertical Video Syndrome card
NumberNo. 21289
RarityRare
CollectionMemes World series 71
Fame71/100 · #210 of 300
Recycle value10 MemeCoins (30 in Shiny)
Rarities of the Memes World series 71: 300 cards
  • Rare300100%

How to get the “Vertical Video Syndrome” card

Every pack holds 5 meme cards, the first 3 of them Common; Vertical Video Syndrome comes out of the Memes World series 71 as a rare card. The pack odds say what each rarity weighs.

Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 10 MemeCoins.

Open your free pack

5 meme cards, one of them at least Rare. One free pack per person.

Free · no account needed

Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details

Memes like “Vertical Video Syndrome”

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Frequently asked questions

What does vertical video syndrome mean?

It is a satire mocking the habit of filming in portrait mode on smartphones. The term fictitiously describes a condition preventing landscape shooting.

Vertical video syndrome origin?

The original video was created by the channel Glove and Boots (Bento Box) and published in June 2012 on YouTube.

Who is mario the monster?

Mario the Monster is a puppet performed by the channel Glove and Boots. He appears in the 2012 satirical video alongside Fafa the Groundhog.

Is vertical video syndrome real?

It is a humorous fiction. No actual medical disorder exists under this name. It is a cultural critique of the mobile video format.

How do I get the Vertical Video Syndrome meme card?

Open a pack of MyMemeCards: “Vertical Video Syndrome” is a rare card of the Memes World series 71. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.

How rare is the Vertical Video Syndrome card?

It is a Rare card. Rarity decides which pack slot can deal it, and what it is worth on the market.

Sources: Vertical Video Syndrome (VOSTFR) · Gunfight at the V.V. Corral: the shootout over vertical video · Vertical Cinema: New Digital Possibilities · checked on October 13, 2026.

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