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“Behind The GIFs” meme: meaning, origin and common card

Behind The GIFs is an online community born in January 2014 that imagines fictional stories for popular GIFs.

MyMemeCards editorial teamPublished 8 min read
Behind The GIFs meme
The “Behind The GIFs” meme, 2013

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In MyMemeCards, the meme card game, “Behind The GIFs” is a common card of the Memes World series 74, number 22134 of the collection, and the 53rd best-known meme of its 300 cards. Here is what the meme means, where it comes from, and how to get its card.

What does the “Behind The GIFs” meme mean?

This project plays on the lack of context in viral GIFs. By inventing a dramatic or absurd past for a simple movement, it creates comedic contrast between the static image and elaborate narration. The humor lies in the credibility given to totally imaginary scenarios for mundane web moments.

Where does the “Behind The GIFs” meme come from?

The concept emerged on January 1, 2014, on Tumblr via user pizza-omelette. He published illustrated panels telling what happened before a man spilled a bowl in an advertisement. The post quickly reached 197,000 notes in five days. This virality led to the creation of the subreddit r/BehindTheGIFs on January 2, 2014. Members there share their own visual creations. The goal is to provide narrative backdrops to massively shared animations. No specific source show or confirmed identity exists for the person in the original GIF.

  1. 2014Launch on Tumblr by pizza-omelette with a fictional story for an ad GIF.
  2. 2014Creation of the r/BehindTheGIFs subreddit to centralize community contributions.

How to use the “Behind The GIFs” meme

  • Post a series of panels explaining the imagined drama behind a falling GIF.
  • Share a narrative caption turning a mundane gesture into a cinematic scene.
  • Use this format to mock the visual simplicity of a viral animation.

Also searched as

  • Backstories for GIFs
  • Behind the GIFs community
  • r/BehindTheGIFs
  • behind the gifs meme
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  • r/behindthegifs reddit
  • pizza-omelette tumblr gif
  • behind the gifs meaning
  • what is behind the gifs

The “Behind The GIFs” card in MyMemeCards

Behind The GIFs card
NumberNo. 22134
RarityCommon
CollectionMemes World series 74
Fame64/100 · #53 of 300
Recycle value5 MemeCoins (15 in Shiny)
Rarities of the Memes World series 74: 300 cards
  • Common25083%
  • Rare299.7%
  • Epic217.0%

How to get the “Behind The GIFs” card

Every pack holds 5 meme cards, the first 3 of them Common; Behind The GIFs comes out of the Memes World series 74 as a common card. The pack odds say what each rarity weighs.

Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 5 MemeCoins.

Open your free pack

5 meme cards, one of them at least Rare. One free pack per person.

Free · no account needed

Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details

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Frequently asked questions

What is behind the gifs?

It is a creative initiative proposing fictional comics to explain popular GIFs. The idea is to add a humorous narrative context to animations often lacking meaning.

Where does behind the gifs meme come from?

The project started on Tumblr on January 1, 2014. A user posted illustrations imagining the past of an advertising GIF, causing a strong reaction before moving to Reddit.

Who created behind the gifs?

The original initiative comes from Tumblr user pizza-omelette. He designed the first illustrated panels that later inspired the dedicated subreddit community.

Behind the gifs meaning?

It refers to the practice of inventing a backstory for a GIF. This allows giving a comedic or dramatic sense to an isolated visual movement.

How do I get the Behind The GIFs meme card?

Open a pack of MyMemeCards: “Behind The GIFs” is a common card of the Memes World series 74. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.

How rare is the Behind The GIFs card?

It is a Common card. Rarity decides which pack slot can deal it, and what it is worth on the market.

Sources: It's terrible but I so want this subreddit to take off so I made this · Behind The GIFs · r/behindthegifs · checked on October 16, 2026.

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