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In MyMemeCards, the meme card game, “Shoshu-Riki” is a common card of the Memes World series 74, number 22132 of the collection, and the 53rd best-known meme of its 300 cards. Here is what the meme means, where it comes from, and how to get its card.
What does the “Shoshu-Riki” meme mean?
This meme highlights the humorous absurdity and unexpected catchiness of a commercial. It captures the joyful energy of the repetitive « Shōshū-riki » chorus. Users employ it to parody the theatrical style of the ad or to reference a catchy, stuck-in-your-head moment.
Where does the “Shoshu-Riki” meme come from?
The meme originates from the Japanese brand ESté, which manufactures cleaning products. The key advertisement, titled « The Singing Boy », features Miguel Guerreiro, a 12-year-old Portuguese boy. It aired nationally in Japan starting April 22, 2011, shortly after the March earthquake. The spot shows the boy singing against a Lisbon backdrop with the brand's musical slogan. This campaign generated over 900 parodies on Japanese video sites. A later version, airing July 25, 2011, paired Miguel with singer Takanori Nishikawa (T.M.Revolution). These clips were widely remixed on Nico Nico Douga and YouTube.
- April 22, 2011National broadcast of the commercial featuring Miguel Guerreiro begins.
- July 25, 2011Release of the collaborative version featuring Takanori Nishikawa.
How to use the “Shoshu-Riki” meme
- Parody the catchy chorus during a boring presentation to grab attention.
- Use the singing boy image to illustrate a pleasant smell or effective product.
- Reference the fictional collaboration between Miguel and T.M.Revolution to highlight an unlikely duo.
Also searched as
- Shōshū-riki
- Utau Otokonoko
- Yume no Kyoen
- The Singing Boy
- Dream Collaboration
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- miguel guerreiro shoshu-riki
- shoshu-riki meaning
- t.m.revolution shoshu-riki
- shoshu-riki ad 2011
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The “Shoshu-Riki” card in MyMemeCards
| Number | No. 22132 |
|---|---|
| Rarity | Common |
| Collection | Memes World series 74 |
| Fame | 64/100 · #53 of 300 |
| Recycle value | 5 MemeCoins (15 in Shiny) |
How to get the “Shoshu-Riki” card
Every pack holds 5 meme cards, the first 3 of them Common; Shoshu-Riki comes out of the Memes World series 74 as a common card. The pack odds say what each rarity weighs.
Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 5 MemeCoins.
Open your free pack
5 meme cards, one of them at least Rare. One free pack per person.
Free · no account needed
Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details
Memes like “Shoshu-Riki”
More cards of the Memes World series 74
Frequently asked questions
Who is Miguel Guerreiro Shoshu-Riki?
He is a 12-year-old Portuguese boy who appeared in a viral Japanese commercial in 2011. His performance of the brand's slogan created a major cultural phenomenon in Japan.
What is the origin of the Shoshu-Riki ad?
The campaign comes from brand ESté to promote its deodorizers. It began in April 2011 in Japan, featuring a child singer against an urban backdrop.
When was the T.M.Revolution version released?
The collaboration between Miguel Guerreiro and singer Takanori Nishikawa aired starting July 25, 2011. This staging extended the initial success of the brand.
How do I get the Shoshu-Riki meme card?
Open a pack of MyMemeCards: “Shoshu-Riki” is a common card of the Memes World series 74. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.
How rare is the Shoshu-Riki card?
It is a Common card. Rarity decides which pack slot can deal it, and what it is worth on the market.
Sources: "みんな"の力で作ったCM ～Takanori. Miguel. Revolution～ 「消臭力」の新CM"夢の共演"篇を制作 2011年7月25日(月)から順次全国でオンエア開始 · ヒストリー | 消臭力 | エステー株式会社 · 「消臭力」CMの仕掛け人・鹿毛康司氏が実践する「心」をつかむ ... · checked on October 16, 2026.
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Open your free pack: 5 meme cards, no account needed.