MyMemeCards editorial team
Watch the ref
Nobody has added this meme's ref yet. Got the original video or post?
In MyMemeCards, the meme card game, “Brandjacking” is a common card of the Memes World series 74, number 21969 of the collection, and the 227th best-known meme of its 300 cards. Here is what the meme means, where it comes from, and how to get its card.
What does the “Brandjacking” meme mean?
This practice expresses rebellion against consumerism and corporate control. By co-opting advertising codes, activists or pranksters turn marketing channels into platforms for satire, boycotts, or political critique. It transforms a sales vector into a weapon of resistance.
Where does the “Brandjacking” meme come from?
The term was coined by MarkMonitor, a US company specializing in brand security. It appeared in the press on May 1, 2007, notably in Business Week. Initially, it referred to online identity theft or value appropriation. Over time, its usage shifted towards militancy. Hacktivists and boycott groups began using this method to sabotage commercial campaigns. This anti-corporate extension developed mainly in the late 2000s and early 2010s.
- 2007MarkMonitor creates the term and publishes it in Business Week on May 1.
How to use the “Brandjacking” meme
- Hijack a trending hashtag to post critical messages about the associated company.
- Organize a boycott campaign by diverting official product communications.
- Join an activist movement by replacing corporate slogans with social demands.
Also searched as
- brandjacking definition
- brandjacking origin
- brandjacking meaning
- who created the term brandjacking
The “Brandjacking” card in MyMemeCards
| Number | No. 21969 |
|---|---|
| Rarity | Common |
| Collection | Memes World series 74 |
| Fame | 58/100 · #227 of 300 |
| Recycle value | 5 MemeCoins (15 in Shiny) |
How to get the “Brandjacking” card
Every pack holds 5 meme cards, the first 3 of them Common; Brandjacking comes out of the Memes World series 74 as a common card. The pack odds say what each rarity weighs.
Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 5 MemeCoins.
Open your free pack
5 meme cards, one of them at least Rare. One free pack per person.
Free · no account needed
Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details
Memes like “Brandjacking”
More cards of the Memes World series 74
Frequently asked questions
What is brandjacking?
It is hijacking a brand's communication to invert its meaning. Originally, it was a legal term for online identity theft.
Brandjacking origin?
The word comes from MarkMonitor, a cybersecurity firm. It was published in May 2007 to describe threats against brands.
Brandjacking meaning?
Today, it means using a company's hashtags or channels for political activism or commercial sabotage.
How do I get the Brandjacking meme card?
Open a pack of MyMemeCards: “Brandjacking” is a common card of the Memes World series 74. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.
How rare is the Brandjacking card?
It is a Common card. Rarity decides which pack slot can deal it, and what it is worth on the market.
Sources: Brandjacking | Know Your Meme · Brandjacking - Wikipedia · Bradjacking positivo: Apropiación de los consumidores con la marca · checked on October 16, 2026.
Read next
Want Brandjacking in your collection?
Open your free pack: 5 meme cards, no account needed.