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“C'est Kloug !” meme: meaning, origin and common card

"It's Kloug!" is a cult line from the French movie Santa Claus Is a Stinker (1982).

MyMemeCards editorial teamPublished 6 min read
C'est Kloug ! meme
The “C'est Kloug !” meme, 1982

In MyMemeCards, the meme card game, “C'est Kloug !” is a common card of the Memes FR pack, number 983 of the collection, and the 747th best-known meme of its 977 cards. Here is what the meme means, where it comes from, and how to get its card.

What does the “C'est Kloug !” meme mean?

The expression conveys extreme disgust, mixed with dark humor. In the original scene, it qualifies a chestnut cake whose appearance and texture are deemed abominable. Today, it is used to describe any object, food item, or context perceived as nauseating or simply of very bad taste. It is an indirect and funny way to reject something without using vulgar words, while highlighting its repulsive nature.

Where does the “C'est Kloug !” meme come from?

The phrase comes from the French comedy film Le Père Noël est une ordure (Santa Claus Is a Stinker), directed by Jean-Marie Poiré and released on August 25, 1982. It is spoken by the character Mr. Preskovic, played by Bruno Moynot. In this memorable scene, the Turkish neighbor presents a chestnut cake to Thérèse and Pierre. After Pierre asks if the substance isn't poop, Preskovic firmly replies: "No, it's kloug." The term "kloug" refers to an imaginary pastry supposedly Bulgarian, made by hand under the armpits. Although the play by the Splendid was created in 1979, the exact creation date of this specific line remains unknown. The lasting popularity of the meme relies on the absurdity of the answer and the characters' reaction of disgust.

  1. 1979Creation of the original play by the Splendid, including the precursors of the scene.
  2. August 25, 1982Release of the film in theaters, cementing the cult cinematic version of the line.

How to use the “C'est Kloug !” meme

  • Use the cake image when commenting on a poorly presented or dubious dish.
  • Reply to a photo of expired or contaminated food to signify it is inedible.
  • Ironically qualify an unpleasant social situation or dirty environment as totally "kloug".

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The “C'est Kloug !” card in MyMemeCards

C'est Kloug ! card
NumberNo. 983
RarityCommon
CollectionMemes FR pack
Fame52/100 · #747 of 977
Recycle value5 MemeCoins (15 in Shiny)
Suggested by@lolaa
Rarities of the Memes FR pack: 977 cards
  • Common40241%
  • Rare32133%
  • Epic16817%
  • Legendary454.6%
  • Mythic272.8%
  • Full Art141.4%

How to get the “C'est Kloug !” card

Every pack holds 5 meme cards, the first 3 of them Common; C'est Kloug ! comes out of the Memes FR pack as a common card. The pack odds say what each rarity weighs.

Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 5 MemeCoins.

Open your free pack

5 meme cards, one of them at least Rare. One free pack per person.

Free · no account needed

Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art 0.8%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details

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Frequently asked questions

What does it's kloug mean?

The expression means that something is extremely disgusting, vile, or repulsive. It comes from a scene where a character describes a horrible cake.

Who says it's kloug?

It is the character Mr. Preskovic, played by Bruno Moynot, who speaks this line in the movie Santa Claus Is a Stinker.

It's kloug origin?

The meme comes directly from the 1982 movie Santa Claus Is a Stinker, derived from the Splendid play created in 1979.

Is kloug real?

The term "kloug" is invented for the film and play. There is no actual Bulgarian pastry with this name in real culinary history.

How do I get the C'est Kloug ! meme card?

Open a pack of MyMemeCards: “C'est Kloug !” is a common card of the Memes FR pack. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.

How rare is the C'est Kloug ! card?

It is a Common card. Rarity decides which pack slot can deal it, and what it is worth on the market.

Sources: youtube.com · checked on October 5, 2026.

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