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“Clickbait” meme: meaning, origin and rare card

Clickbait refers to sensationalist headlines or thumbnails designed to trap clicks and generate ad revenue, regardless of truthfulness.

MyMemeCards editorial teamPublished 7 min read
Clickbait meme
The “Clickbait” meme, 2006

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In MyMemeCards, the meme card game, “Clickbait” is a rare card of the Memes World series 72, number 21309 of the collection, and the 1st best-known meme of its 300 cards. Here is what the meme means, where it comes from, and how to get its card.

What does the “Clickbait” meme mean?

This term expresses frustration with online opacity. It criticizes misleading content that promises more than it delivers, creating a sense of betrayal among users. The dominant emotion is disdain for aggressive marketing strategies that sacrifice credibility for instant traffic.

Where does the “Clickbait” meme come from?

The term 'clickbait' first appeared on December 1, 2006, in a blog post by Jay Geiger, a business systems consultant. He defined the concept as any website element specifically aiming to bait the internet user into clicking. Although Google had discussed similar techniques under the name 'linkbait' as early as January 2006 via Matt Cutts, these references do not constitute the documented origin of the exact word. The initial publishing platform for Geiger's text remains unknown in available sources. The term was subsequently adopted widely by specialized press and users to describe questionable commercial practices on social networks and news portals.

  1. 2006Jay Geiger publishes the first documented usage of the term in his personal blog.

How to use the “Clickbait” meme

  • Use this label to qualify a news article whose title promises a scandal but reveals a triviality.
  • Employ it to criticize a YouTube video whose thumbnail partially hides the main action.
  • Use it to mock tips websites selling miracle solutions without proof.

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The “Clickbait” card in MyMemeCards

Clickbait card
NumberNo. 21309
RarityRare
CollectionMemes World series 72
Fame70/100 · #1 of 300
Recycle value10 MemeCoins (30 in Shiny)
Rarities of the Memes World series 72: 300 cards
  • Rare300100%

How to get the “Clickbait” card

Every pack holds 5 meme cards, the first 3 of them Common; Clickbait comes out of the Memes World series 72 as a rare card. The pack odds say what each rarity weighs.

Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 10 MemeCoins.

Open your free pack

5 meme cards, one of them at least Rare. One free pack per person.

Free · no account needed

Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details

Memes like “Clickbait”

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Frequently asked questions

What does clickbait mean?

It refers to headlines or content designed to attract clicks to generate ad revenue, often at the expense of truth.

Who invented clickbait?

The term is attributed to Jay Geiger, who used it for the first time in a blog post in December 2006.

Clickbait origin?

The origin dates back to a 2006 article by Jay Geiger, although related concepts like linkbait existed earlier at Google.

How do I get the Clickbait meme card?

Open a pack of MyMemeCards: “Clickbait” is a rare card of the Memes World series 72. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.

How rare is the Clickbait card?

It is a Rare card. Rarity decides which pack slot can deal it, and what it is worth on the market.

Sources: Clickbait | Know Your Meme · Rage Bait / Ragebait | Know Your Meme · Clickbait Gag - TV Tropes · checked on October 13, 2026.

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