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“Hipster Barista” meme: meaning, origin and epic card

The Hipster Barista is a visual stereotype mocking coffee snobbery.

MyMemeCards editorial teamPublished 8 min read
Hipster Barista meme
The “Hipster Barista” meme, 2011

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In MyMemeCards, the meme card game, “Hipster Barista” is an epic card of the Memes World series 70, number 20864 of the collection, and the 66th best-known meme of its 243 cards. Here is what the meme means, where it comes from, and how to get its card.

What does the “Hipster Barista” meme mean?

This meme expresses ironic disdain towards those who display an overly assumed culture or sharp opinions to appear superior. The dominant emotion is skepticism towards perceived hypocrisy: someone claiming radical convictions while serving ordinary coffee. It is used to highlight the gap between the adopted 'cool' image and mundane reality, criticizing easy intellectual posturing.

Where does the “Hipster Barista” meme come from?

The image comes from a photograph taken around 2009 or 2010 by Dustin Mattson, then a barista at Octane Coffee in Atlanta. Intended for the coffee shop's website, the exact date is unknown. The meme emerged on Quickmeme on August 24, 2011, with text about tattoos related to coffee. A variant posted on Reddit in r/AdviceAnimals the next day compared Che Guevara to a Starbucks manager. Although Portlandia relayed the phenomenon, it was not the origin. The image caricatures the pretentious, cultured, and judgmental barista, becoming a satirical macro-image on hipster culture.

How to use the “Hipster Barista” meme

  • Use this meme to ridicule someone bragging about knowing obscure bands before everyone else.
  • Employ it to criticize the condescending attitude of someone judging your personal choices with superiority.
  • Use it to mock the hypocrisy of those flaunting strong political convictions while having a very conventional job.

Also searched as

  • Che Guevara changed my life / Manager at Starbucks
  • I got this tattoo for my love of coffee / I got this one because it’s ironic
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The “Hipster Barista” card in MyMemeCards

Hipster Barista card
NumberNo. 20864
RarityEpic
CollectionMemes World series 70
Fame79/100 · #66 of 243
Recycle value20 MemeCoins (60 in Shiny)
Rarities of the Memes World series 70: 243 cards
  • Common197.8%
  • Rare197.8%
  • Epic19580%
  • Legendary62.5%
  • Mythic41.6%

How to get the “Hipster Barista” card

Every pack holds 5 meme cards, the first 3 of them Common; Hipster Barista comes out of the Memes World series 70 as an epic card. The pack odds say what each rarity weighs.

Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 20 MemeCoins.

Open your free pack

5 meme cards, one of them at least Rare. One free pack per person.

Free · no account needed

Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details

Memes like “Hipster Barista”

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Frequently asked questions

Who is Dustin Mattson?

Dustin Mattson is the photographer and former barista at Octane Coffee in Atlanta whose photo serves as the basis for the Hipster Barista meme.

Where does the barista photo come from?

The photo was taken around 2009-2010 for the Octane Coffee website in Atlanta, but the exact date remains unknown.

When did the meme appear?

The first known version dates back to August 24, 2011, on Quickmeme, followed quickly by variants on Reddit.

How do I get the Hipster Barista meme card?

Open a pack of MyMemeCards: “Hipster Barista” is an epic card of the Memes World series 70. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.

How rare is the Hipster Barista card?

It is an Epic card. Rarity decides which pack slot can deal it, and what it is worth on the market.

Sources: Hipster Barista | Know Your Meme · Hipster Barista: Image Gallery | Know Your Meme · Click to make a banger. · checked on October 11, 2026.

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