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“Snowclone” meme: meaning, origin and legendary card

A snowclone is a fixed linguistic formula where specific words are replaced by variables to create new expressions.

MyMemeCards editorial teamPublished 7 min read
Snowclone meme
The “Snowclone” meme, 2004

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In MyMemeCards, the meme card game, “Snowclone” is a legendary card of the Memes World series 70, number 20794 of the collection, and the 8th best-known meme of its 243 cards. Here is what the meme means, where it comes from, and how to get its card.

What does the “Snowclone” meme mean?

This structure expresses cultural familiarity by twisting a known cliché. It serves to highlight absurdity, current events, or banality by replacing key elements. The dominant emotion is often ironic humor or intellectual camaraderie, as the audience instantly identifies the modified original source.

Where does the “Snowclone” meme come from?

The term was proposed by economist Glen Whitman on January 15, 2004, on the collaborative linguistic blog Language Log. It answered a request from linguist Geoffrey K. Pullum in October 2003 to name reusable journalistic formulas. Whitman drew inspiration from the cliché that Inuit people have many words for snow. Pullum validated this choice the next day. The concept thus refers to stereotyped phrases where variables are substituted to produce open series of variants.

  1. 2003Geoffrey K. Pullum asks for a name for reusable journalistic formulas on Language Log.
  2. 2004Glen Whitman proposes the term snowclone on January 15, adopted by Pullum the following day.

How to use the “Snowclone” meme

  • Use this structure to critique a passing social trend by replacing usual terms with those of the moment.
  • Employ this model during an informal conversation to amuse your friends by twisting a famous quote.
  • Integrate this type of sentence into a blog post to illustrate a cultural phenomenon while remaining concise.

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The “Snowclone” card in MyMemeCards

Snowclone card
NumberNo. 20794
RarityLegendary
CollectionMemes World series 70
Fame83/100 · #8 of 243
Recycle value40 MemeCoins (120 in Shiny)
Rarities of the Memes World series 70: 243 cards
  • Common197.8%
  • Rare197.8%
  • Epic19580%
  • Legendary62.5%
  • Mythic41.6%

How to get the “Snowclone” card

Every pack holds 5 meme cards, the first 3 of them Common; Snowclone comes out of the Memes World series 70 as a legendary card. The pack odds say what each rarity weighs.

Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 40 MemeCoins.

Open your free pack

5 meme cards, one of them at least Rare. One free pack per person.

Free · no account needed

Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details

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Frequently asked questions

What is a snowclone?

It is a fixed linguistic formula where certain words are replaced by variables to create new parodic expressions.

Snowclone origin?

The word comes from the Language Log blog, proposed by Glen Whitman in January 2004, inspired by the Inuit snow words cliché.

Snowclone example?

A common expression is 'X is the new Y', which allows twisting phrases like 'grey is the new black'.

How do I get the Snowclone meme card?

Open a pack of MyMemeCards: “Snowclone” is a legendary card of the Memes World series 70. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.

How rare is the Snowclone card?

It is a Legendary card. Rarity decides which pack slot can deal it, and what it is worth on the market.

Sources: Snowclone · Language Log · snowclone | Slang · checked on October 11, 2026.

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