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“It's More Likely Than You Think” meme: meaning, origin and epic card

“It’s More Likely Than You Think” is a visual meme derived from a Net Nanny advertisement.

MyMemeCards editorial teamPublished 9 min read
It's More Likely Than You Think meme
The “It's More Likely Than You Think” meme, 2005

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In MyMemeCards, the meme card game, “It's More Likely Than You Think” is an epic card of the Memes World series 70, number 20895 of the collection, and the 92nd best-known meme of its 243 cards. Here is what the meme means, where it comes from, and how to get its card.

What does the “It's More Likely Than You Think” meme mean?

This format uses irony by juxtaposing a neutral public service announcement with surprising visuals. The user presents an unlikely scenario (“X in my Y?”) before concluding with the cult phrase, suggesting that this terrifying or ridiculous possibility is statistically viable. It allows people to laugh at their own irrational fears or funny situations.

Where does the “It's More Likely Than You Think” meme come from?

The meme originates from an advertising campaign for ContentWatch, publisher of the parental control software Net Nanny. The original ad invited users to scan their computers for unwanted content. It featured an unknown person alongside the text “It’s more likely than you think.” Although often dated to 2005, no source confirms this exact date. Real interest began around 2007. A structured occurrence appeared in September 2007 on the forum Dramatica, where user “Dramatica” posted “X in my Y?” followed by the catchphrase. The model then spread via Photoshop edits, turning a security alert into a tool for collective mockery.

  1. 2007First known structural use of the format on the Dramatica forum in September.

How to use the “It's More Likely Than You Think” meme

  • Share a photo of your pet with a scary expression by adding the ironic caption.
  • Respond to an absurd accusation by stating that this unlikely situation is indeed possible.
  • Create a montage showing a mundane object in a totally incongruous context to highlight chance.

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  • contentwatch meme history
  • x in my y meme dramatica
  • centipedes in my vagina meme meaning

The “It's More Likely Than You Think” card in MyMemeCards

It's More Likely Than You Think card
NumberNo. 20895
RarityEpic
CollectionMemes World series 70
Fame78/100 · #92 of 243
Recycle value20 MemeCoins (60 in Shiny)
Rarities of the Memes World series 70: 243 cards
  • Common197.8%
  • Rare197.8%
  • Epic19580%
  • Legendary62.5%
  • Mythic41.6%

How to get the “It's More Likely Than You Think” card

Every pack holds 5 meme cards, the first 3 of them Common; It's More Likely Than You Think comes out of the Memes World series 70 as an epic card. The pack odds say what each rarity weighs.

Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 20 MemeCoins.

Open your free pack

5 meme cards, one of them at least Rare. One free pack per person.

Free · no account needed

Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details

Memes like “It's More Likely Than You Think”

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Frequently asked questions

What does it's more likely than you think meme mean?

It is a meme format derived from a Net Nanny ad. It contrasts a reassuring slogan with shocking or absurd images to create comedy through juxtaposition.

Where did the phrase it's more likely than you think come from?

This phrase comes from an advertising campaign for Net Nanny, published by ContentWatch. It originally invited users to check their PCs for unwanted content.

Who is the person in the net nanny ad?

The identity of the person in the original advertisement is unknown. Their face served only as a backdrop for the promotional text and has not been publicly identified.

What is the famous centipede meme about?

One of the most cited examples pairs the format with the phrase “Centipedes in my vagina?”. This combination helped popularize the template across forums and social media.

How do I get the It's More Likely Than You Think meme card?

Open a pack of MyMemeCards: “It's More Likely Than You Think” is an epic card of the Memes World series 70. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.

How rare is the It's More Likely Than You Think card?

It is an Epic card. Rarity decides which pack slot can deal it, and what it is worth on the market.

Sources: It's More Likely Than You Think | Know Your Meme · Know Your Meme - Wikipedia · George Glass / Sure, Jan / Sküle - Know Your Meme · checked on October 11, 2026.

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