Play

“Guf umer” meme: meaning, origin and common card

“Gouf oumer” (“Guf is dead”) is a 2011 Runet meme: a repeating hoax claiming the death of rapper Guf.

MyMemeCards editorial teamPublished 8 min read
Guf umer meme
The “Guf umer” meme, 2011

Watch the ref

Nobody has added this meme's ref yet. Got the original video or post?

In MyMemeCards, the meme card game, “Guf umer” is a common card of the Russian Memes pack, number 31 of the collection, and the 132nd best-known meme of its 300 cards. Here is what the meme means, where it comes from, and how to get its card.

What does the “Guf umer” meme mean?

The meme names a rumour that keeps coming back despite denials. Saying “Gouf oumer” in a conversation amounts to “this old false alarm again”. It mocks information that circulates without proof, a hoax dusted off every season or needless panic on social media. It is also a reminder that the subject is a very much alive artist at the centre of a joke that will not end.

Where does the “Guf umer” meme come from?

Guf is a Russian rapper and actor, a co-founder and former member of the group Centr, and the founder of the ZM Nation label. In 2011 a false announcement of his death circulated on the Runet, the Russian-speaking internet, and users turned it into a running gag. The hoax kept returning, and each new wave drew fresh mockery. The meme became a tag for any stale rumour, so the phrase is used well beyond the circle of rap fans.

  1. 2011The hoax about Guf’s death circulates on the Runet and becomes a meme.

How to use the “Guf umer” meme

  • When a rumour about a game shutting down resurfaces for the tenth time: “Gouf oumer.”
  • In reply to a false alarm in a group chat.
  • Under a post copied around without checking.

Also searched as

  • Guf is dead
  • Guf umer
  • guf umer meme
  • guf is dead hoax
  • guf rapper death hoax
  • russian rapper hoax meme
  • guf umer origin
  • guf umer meaning

The “Guf umer” card in MyMemeCards

Guf umer card
NumberNo. 031
RarityCommon
CollectionRussian Memes pack
Fame50/100 · #132 of 300
Recycle value5 MemeCoins (15 in Shiny)
Rarities of the Russian Memes pack: 300 cards
  • Common16956%
  • Rare9231%
  • Epic279.0%
  • Legendary93.0%
  • Mythic31.0%

How to get the “Guf umer” card

Every pack holds 5 meme cards, the first 3 of them Common; Guf umer comes out of the Russian Memes pack as a common card. The pack odds say what each rarity weighs.

Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 5 MemeCoins.

Open your free pack

5 meme cards, one of them at least Rare. One free pack per person.

Free · no account needed

Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details

Memes like “Guf umer”

More cards of the Russian Memes pack

Every card of the Russian Memes pack →

Frequently asked questions

What does “Gouf oumer” mean?

“Guf is dead”: a fake news line turned running joke, not a real fact.

Who is Guf?

A Russian rapper and actor, co-founder of Centr and founder of ZM Nation.

Why is it a meme?

To mock a rumour that keeps returning.

How do I get the Guf umer meme card?

Open a pack of MyMemeCards: “Guf umer” is a common card of the Russian Memes pack. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.

How rare is the Guf umer card?

It is a Common card. Rarity decides which pack slot can deal it, and what it is worth on the market.

Sources: Wikipédia : Guf · checked on October 29, 2026.

Read next

Want Guf umer in your collection?

Open your free pack: 5 meme cards, no account needed.

Open your free pack