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“Painfully Thick” meme: meaning, origin and common card

“Painfully Thick” is a McDonald’s milkshake slogan turned internet meme.

MyMemeCards editorial teamPublished 8 min read
Painfully Thick meme
The “Painfully Thick” meme, 2014

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In MyMemeCards, the meme card game, “Painfully Thick” is a common card of the Memes World series 75, number 22291 of the collection, and the 151st best-known meme of its 300 cards. Here is what the meme means, where it comes from, and how to get its card.

What does the “Painfully Thick” meme mean?

This meme expresses humorous, exaggerated admiration for something or someone considered highly attractive or desirable. By twisting the original marketing term, it turns a culinary description into a light-hearted, slightly risqué compliment. Users employ it to validate a choice or highlight superior quality, often with self-deprecating irony about their own fascination.

Where does the “Painfully Thick” meme come from?

The phrase originates from a McDonald’s outdoor advertising campaign in the UK, dated 2009. The earliest preserved online trace is a comment by Falkon Digital on November 30, 2009, noting a billboard near a L’Oréal ad featuring Cheryl Cole. The slogan praised the density of the shakes. “Thick” simply meant product consistency. The joke circulated in advertising blogs in 2010. It was widely picked up by Cheezburger on July 7, 2014, and by Jokideo on July 9, 2014, as a variant. The association with the Drake format (Drakeposting) is later and undated, used to illustrate enthusiastic approval.

  1. 2009First trace of a McDonald's billboard noted by Falkon Digital on November 30.
  2. 2010The slogan circulates in British advertising blogs.
  3. 2014Cheezburger publishes the meme on July 7, followed by Jokideo on July 9.

How to use the “Painfully Thick” meme

  • Use the Drake image to approve a rich dessert or a gourmet option.
  • Comment on a photo where someone wears tight clothing with irony.
  • Reply to a product ad promising a creamy or intense texture.

Also searched as

  • That's What She Said Painfully Thick
  • McDonalds thick meme
  • painfully thick meme meaning
  • painfully thick drake meme
  • mcdonalds painfully thick origin
  • painfully thick slang definition

The “Painfully Thick” card in MyMemeCards

Painfully Thick card
NumberNo. 22291
RarityCommon
CollectionMemes World series 75
Fame59/100 · #151 of 300
Recycle value5 MemeCoins (15 in Shiny)
Rarities of the Memes World series 75: 300 cards
  • Common21371%
  • Rare5418%
  • Epic3110%
  • Legendary20.7%

How to get the “Painfully Thick” card

Every pack holds 5 meme cards, the first 3 of them Common; Painfully Thick comes out of the Memes World series 75 as a common card. The pack odds say what each rarity weighs.

Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 5 MemeCoins.

Open your free pack

5 meme cards, one of them at least Rare. One free pack per person.

Free · no account needed

Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details

Memes like “Painfully Thick”

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Frequently asked questions

What does Painfully Thick mean?

It is a McDonald's slogan for thick milkshakes. Internet twisted it to refer to curvy bodies using the double meaning of the English word.

Where does the Painfully Thick meme come from?

It comes from a McDonald's UK billboard from 2009. The joke relies on translating 'thick' between texture and sexual slang.

Why associate Painfully Thick with Drake?

The Drake format shows approval. It is used to validate something desired, here playing on the 'dense' or attractive aspect.

How do I get the Painfully Thick meme card?

Open a pack of MyMemeCards: “Painfully Thick” is a common card of the Memes World series 75. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.

How rare is the Painfully Thick card?

It is a Common card. Rarity decides which pack slot can deal it, and what it is worth on the market.

Sources: Painfully Thick - McDonald's Ad Turned Reaction Image - meme.com · McDonald's Advertising Campaigns · McDonald's "McStatistics" by DDB - ad Ruby · checked on October 17, 2026.

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