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“This Is It, Luigi” meme: meaning, origin and common card

This Is It, Luigi is a quote from Mario in the 1994 game Hotel Mario.

MyMemeCards editorial teamPublished 9 min read
This Is It, Luigi meme
The “This Is It, Luigi” meme, 1994

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In MyMemeCards, the meme card game, “This Is It, Luigi” is a common card of the Memes World series 74, number 22124 of the collection, and the 53rd best-known meme of its 300 cards. Here is what the meme means, where it comes from, and how to get its card.

What does the “This Is It, Luigi” meme mean?

The phrase captures an absurdly tense moment, often used to depict the completion of a mundane task with exaggerated intensity. The humor stems from the gap between the supposed gravity of the words and the poor technical execution of the character, creating a funny yet uncomfortable vibe that resonates with online audiences seeking niche gaming nostalgia.

Where does the “This Is It, Luigi” meme come from?

The line originates from Hotel Mario, developed by Rare and published by Philips Interactive Media in April 1994 for the Philips CD-i console. In a cutscene, Mario addresses his brother Luigi in a mushroom-infested hotel. The first documented upload of this sequence appeared on YouTube on August 28, 2006, by user n64chick compiling all cutscenes. The meme truly gained traction through YouTube Poops, notably a video by mrjanga on September 12, 2008, which isolated and remixed the scene. Tumblr adopted the format in September 2016, adding Mario and Luigi sprites to various images to highlight the comedic awkwardness.

  1. 5 april 1994Official release of Hotel Mario on Philips CD-i containing the original scene.
  2. 28 august 2006First documented upload of the full cutscene on YouTube by user n64chick.
  3. 12 september 2008Publication of the first known usage in a YouTube Poop by mrjanga, isolating the quote.
  4. september 2016Mass adoption of the format on Tumblr with templates featuring Mario and Luigi sprites.

How to use the “This Is It, Luigi” meme

  • Share an image when you finally finish a difficult chore with exaggerated satisfaction.
  • React to a situation where someone announces something important in an overly solemn way.
  • Illustrate a moment of intense pause before starting a mundane activity like turning on a computer.

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The “This Is It, Luigi” card in MyMemeCards

This Is It, Luigi card
NumberNo. 22124
RarityCommon
CollectionMemes World series 74
Fame64/100 · #53 of 300
Recycle value5 MemeCoins (15 in Shiny)
Rarities of the Memes World series 74: 300 cards
  • Common25083%
  • Rare299.7%
  • Epic217.0%

How to get the “This Is It, Luigi” card

Every pack holds 5 meme cards, the first 3 of them Common; This Is It, Luigi comes out of the Memes World series 74 as a common card. The pack odds say what each rarity weighs.

Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 5 MemeCoins.

Open your free pack

5 meme cards, one of them at least Rare. One free pack per person.

Free · no account needed

Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details

Memes like “This Is It, Luigi”

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Frequently asked questions

What does This Is It Luigi mean?

It refers to a Mario quote from the 1994 game Hotel Mario. Known for its awkwardness, it is used to illustrate moments of absurd tension or drama in internet culture.

Where does the This Is It Luigi quote come from?

The line comes directly from a cutscene in the video game Hotel Mario, released in April 1994 for the Philips CD-i console. Mario says these words to his brother Luigi during a rescue mission.

Why is This Is It Luigi funny?

The humor arises from the contrast between the supposed gravity of the words and Mario's rigid vocal performance. The unsmooth animation and monotone tone create a surreal cringe effect appreciated by online communities.

Who popularized This Is It Luigi?

The scene was discovered by the YouTube community in 2006. YouTube Poopers remixed it as early as 2008, and Tumblr exploded its popularity in September 2016 by creating image templates based on this dialogue.

How do I get the This Is It, Luigi meme card?

Open a pack of MyMemeCards: “This Is It, Luigi” is a common card of the Memes World series 74. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.

How rare is the This Is It, Luigi card?

It is a Common card. Rarity decides which pack slot can deal it, and what it is worth on the market.

Sources: This Is It, Luigi · Know Your Meme · Why has the Hotel Mario meme suddenly become so popular? · checked on October 16, 2026.

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