“L’Aaaaaarabe !” meme: meaning, origin and common card

What does the “L’Aaaaaarabe !” meme mean?

The parody reuses the mechanics of the original ad, where a stretched cry ends the scene, and swaps the word to create a comic effect. The pleasure comes from recognition: everyone hears the jingle-like rhythm before even grasping the new line. People use it to flag an ad spoof, to praise a neat edit or to imitate a rallying cry in a group. The meme belongs to the culture of détournement, where a well-known spot is made to say something else.

Where does the “L’Aaaaaarabe !” meme come from?

The original is an advert for Tipiak, a French food company born in 1967 from the merger of the Groult and Billard houses. In November 1993, a spot directed by Jean Becker shows five Breton women in bigoudène headdresses, aged 71 to 91, shouting “Pirates! Ils ont volé notre recette!” (“Pirates! They stole our recipe!”). That cry became one of the most memorable slogans of French television and fed many spoofs, such as “La Mère Tipiak”. “L’Aaaaaarabe!” is one of them: it imitates the staging and the stretched exclamation of the spot. The detournement relies on rhythm and voice more than on text.

1. 1967The Groult and Billard houses merge and form Tipiak.
2. November 1993A Jean Becker spot shows five Breton women in bigoudène headdresses and launches the “Pirates!” cry.

How to use the “L’Aaaaaarabe !” meme

• Post the parody in reply to an older ad spoof.
• Imitate the stretched shout to start a joke in a group.
• Caption an edit that borrows the codes of a 1990s commercial.
• Quote the parody when someone plays out the scene in the style of the Tipiak ad.

The “L’Aaaaaarabe !” card in MyMemeCards

Number	No. 1374
Rarity	Common
Collection	Memes FR pack
Fame	50/100 · #753 of 3495
Recycle value	5 MemeCoins (15 in Shiny)
Suggested by	@roukignol

How to get the “L’Aaaaaarabe !” card

Every pack holds 5 meme cards, the first 3 of them Common; L’Aaaaaarabe ! comes out of the Memes FR pack as a common card. The pack odds say what each rarity weighs.

Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 5 MemeCoins.

The reprints of the “L’Aaaaaarabe !” card

The “L’Aaaaaarabe !” card was reprinted as Rare (No. 1,502) and Epic (No. 1,701). A reprint is the same meme printed again, with a number of its own and a higher rarity than its first printing, which was common. Its face reads “Reprinted card · Higher rarity”.

Every printing is dealt in the packs of the Memes FR pack, each at its own rarity: the higher it is, the rarer the card is to pull. Copies of the first printing already pulled stay as they are, and any printing counts toward completing a set.

MyMemeCards reprints a meme when it deserves more than the rarity of its first printing, such as a classic that became iconic after it came out: the reprint gives it a place among the most sought-after cards without taking anything from the players who already had it.

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