MyMemeCards editorial team
Watch the ref
Nobody has added this meme's ref yet. Got the original video or post?
In MyMemeCards, the meme card game, “Smells Like a Title” is a rare card of the Brazilian Memes pack, number 69 of the collection, and the 1st best-known meme of its 300 cards. Here is what the meme means, where it comes from, and how to get its card.
What does the “Smells Like a Title” meme mean?
People use it to mock someone who celebrates in advance a win that never comes, or who already thinks of themselves as champion.
Where does the “Smells Like a Title” meme come from?
Through 2016, some Flamengo fans talked about a “cheirinho de hepta”, the smell of a seventh Brazilian title. On November 20 and 21, 2016, after a 2-2 draw with Coritiba at the Maracanã, Flamengo was out of the title race. Palmeiras, who had beaten Botafogo 1-0 and reached 74 points, only needed a draw against Chapecoense. Its players poked fun: Gabriel posted “Falta muito pouco! Cheirinho de quê, mesmo!?” and Tchê Tchê did the same. The phrase stuck as a rival jab at Flamengo.
- 2016Flamengo fans talk about a “cheirinho de hepta” during the season.
- 2016On November 20 and 21, the 2-2 draw with Coritiba pushes Flamengo out of the title race and Palmeiras players tease them.
How to use the “Smells Like a Title” meme
- Your team leads 1-0 in the 10th minute: “Easy, no cheirinho yet.”
- A friend already announces their promotion: “Cheirinho of what, exactly?”
- After losing a final: “Where's the cheirinho now?”
Also searched as
- Cheirinho de hepta
- Cheirinho de quê?
- cheirinho flamengo
- cheirinho de hepta
- cheirinho de quê mesmo
- cheirinho flamengo meme origin
- cheirinho palmeiras gabriel
- flamengo cheirinho meaning
The “Smells Like a Title” card in MyMemeCards
| Number | No. 069 |
|---|---|
| Rarity | Rare |
| Collection | Brazilian Memes pack |
| Fame | 50/100 · #1 of 300 |
| Recycle value | 10 MemeCoins (30 in Shiny) |
How to get the “Smells Like a Title” card
Every pack holds 5 meme cards, the first 3 of them Common; Smells Like a Title comes out of the Brazilian Memes pack as a rare card. The pack odds say what each rarity weighs.
Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 10 MemeCoins.
Open your free pack
5 meme cards, one of them at least Rare. One free pack per person.
Free · no account needed
Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details
Memes like “Smells Like a Title”
More cards of the Brazilian Memes pack
Frequently asked questions
What is the Flamengo cheirinho?
A phrase from Flamengo fans in 2016 meaning they could smell a seventh title coming, later picked up by rivals.
Who started “cheirinho de quê, mesmo?”?
Palmeiras player Gabriel posted it in November 2016, according to Gazeta Esportiva.
Why does it mock Flamengo?
Because Flamengo let the 2016 title slip after saying they could feel it coming.
How do I get the Smells Like a Title meme card?
Open a pack of MyMemeCards: “Smells Like a Title” is a rare card of the Brazilian Memes pack. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.
How rare is the Smells Like a Title card?
It is a Rare card. Rarity decides which pack slot can deal it, and what it is worth on the market.
Sources: Gazeta Esportiva: Jogadores do Palmeiras fazem piadas com o Flamengo, Cheirinho de quê? · checked on November 6, 2026.
Read next
Want Smells Like a Title in your collection?
Open your free pack: 5 meme cards, no account needed.