MyMemeCards editorial team
Watch the ref
Nobody has added this meme's ref yet. Got the original video or post?
In MyMemeCards, the meme card game, “I’m Rich!” is an epic card of the Brazilian Memes pack, number 27 of the collection, and the 1st best-known meme of its 300 cards. Here is what the meme means, where it comes from, and how to get its card.
What does the “I’m Rich!” meme mean?
The meme is used in an exaggerated, humorous way to celebrate any sum of money, a positive bank balance, or a small financial win, imitating the character's triumphant and dramatic tone.
Where does the “I’m Rich!” meme come from?
The line comes from the telenovela Beleza Pura, aired by TV Globo in 2008, in a scene where the character Norma, played by Carolina Ferraz, shouts it at another character played by Edson Celulari, claiming her wealth would shield her from any trouble. The scene spread online in the following years, and according to the actress herself, in an interview with the show Encontro com Fátima Bernardes, it was already an internet phenomenon by 2012, inspiring songs and more. In 2016, eight years after the telenovela aired, the brand Coqueiro brought Carolina Ferraz back to repeat the catchphrase in an ad campaign, which helped keep the meme alive for new generations online.
- 2008The original scene airs in the telenovela Beleza Pura, on TV Globo.
- 2012Carolina Ferraz confirms, in an interview, that the line had already become an internet phenomenon.
- 2016The brand Coqueiro brings the actress back to repeat the line in a commercial.
How to use the “I’m Rich!” meme
- I got three reais of cashback: I'm rich!
- Found a ten in my coat pocket, I'm rich!
- Sold an old piece of clothing and already feel like Norma: I'm rich!
Also searched as
- Eu sou ricaaa!
- Agora eu tô rica
- eu sou rica meme origin
- i'm rich meme brazil
- carolina ferraz eu sou rica
- eu sou rica telenovela
The “I’m Rich!” card in MyMemeCards
| Number | No. 027 |
|---|---|
| Rarity | Epic |
| Collection | Brazilian Memes pack |
| Fame | 50/100 · #1 of 300 |
| Recycle value | 20 MemeCoins (60 in Shiny) |
How to get the “I’m Rich!” card
Every pack holds 5 meme cards, the first 3 of them Common; I’m Rich! comes out of the Brazilian Memes pack as an epic card. The pack odds say what each rarity weighs.
Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 20 MemeCoins.
Open your free pack
5 meme cards, one of them at least Rare. One free pack per person.
Free · no account needed
Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details
Memes like “I’m Rich!”
More cards of the Brazilian Memes pack
Frequently asked questions
Who said "I'm rich"?
Actress Carolina Ferraz, playing villain Norma, in the telenovela Beleza Pura, aired by TV Globo in 2008.
Which telenovela is the "I'm rich" meme from?
From Beleza Pura, a 2008 TV Globo telenovela, where character Norma shouts the line at Edson Celulari's character.
Why is "I'm rich" still used as a meme?
Because the scene's exaggerated, triumphant tone fits any over the top celebration of money, even when the amount is tiny.
How do I get the I’m Rich! meme card?
Open a pack of MyMemeCards: “I’m Rich!” is an epic card of the Brazilian Memes pack. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.
How rare is the I’m Rich! card?
It is an Epic card. Rarity decides which pack slot can deal it, and what it is worth on the market.
Sources: GKPB — Comercial com Carolina Ferraz: "Eu sou rica" · checked on November 6, 2026.
Read next
Want I’m Rich! in your collection?
Open your free pack: 5 meme cards, no account needed.