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“Alfa Bakery” meme: meaning, origin and common card

“Panificadora Alfa” is a homemade ad for a bakery in Codó, Maranhão, that became a nationwide Brazilian meme thanks to the line “chega a manteiga derrete” (the butter melts, it's that hot), said by one of the owner's daughters about freshly baked bread.

MyMemeCards editorial teamPublished 7 min read
Alfa Bakery meme
The “Alfa Bakery” meme

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In MyMemeCards, the meme card game, “Alfa Bakery” is a common card of the Brazilian Memes pack, number 248 of the collection, and the 1st best-known meme of its 300 cards. Here is what the meme means, where it comes from, and how to get its card.

What does the “Alfa Bakery” meme mean?

The line originally described hot bread, but Brazilian internet users picked it up to describe anything very pleasurable or delicious, far beyond the bakery context.

Where does the “Alfa Bakery” meme come from?

The video started circulating around 2011, after the owner of Panificadora Alfa, in Codó, Maranhão, asked a friend to film a commercial for his business. The friend shot footage of the bakery and had the owner's own daughters talk about its treats. The line “chega a manteiga derrete,” said about the warm bread, caught on with internet users and turned into a joke repeated across Brazil, repurposed to describe anything very pleasurable. The original video passed 2 million views on YouTube, and an auto-tuned version reached 5 million.

  1. 2011The Panificadora Alfa commercial, from Codó, Maranhão, is filmed and starts circulating online.

How to use the “Alfa Bakery” meme

  • She tasted the party cake and let out a “chega a manteiga derrete.”
  • He got home from work and said: today was a chega a manteiga derrete kind of day.
  • She saw the store's new item and whispered: chega a manteiga derrete.

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  • brazilian bakery meme butter melts

The “Alfa Bakery” card in MyMemeCards

Alfa Bakery card
NumberNo. 248
RarityCommon
CollectionBrazilian Memes pack
Fame50/100 · #1 of 300
Recycle value5 MemeCoins (15 in Shiny)
Rarities of the Brazilian Memes pack: 300 cards
  • Common16555%
  • Rare8930%
  • Epic299.7%
  • Legendary144.7%
  • Mythic31.0%

How to get the “Alfa Bakery” card

Every pack holds 5 meme cards, the first 3 of them Common; Alfa Bakery comes out of the Brazilian Memes pack as a common card. The pack odds say what each rarity weighs.

Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 5 MemeCoins.

Open your free pack

5 meme cards, one of them at least Rare. One free pack per person.

Free · no account needed

Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details

Memes like “Alfa Bakery”

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Frequently asked questions

What does “chega a manteiga derrete” mean?

It is the line from a homemade Brazilian bakery ad in Codó, Maranhão, now used to describe something very pleasurable.

Where is Panificadora Alfa located?

In Codó, in the Maranhão countryside, where the original video was filmed.

Who says the line in the Panificadora Alfa video?

One of the bakery owner's daughters, who appeared in the homemade ad talking about its treats.

How do I get the Alfa Bakery meme card?

Open a pack of MyMemeCards: “Alfa Bakery” is a common card of the Brazilian Memes pack. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.

How rare is the Alfa Bakery card?

It is a Common card. Rarity decides which pack slot can deal it, and what it is worth on the market.

Sources: Panificadora Alfa – Museu de Memes · checked on November 6, 2026.

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