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In MyMemeCards, the meme card game, “What an Embarrassment” is an epic card of the Italian Memes pack, number 33 of the collection, and the 26th best-known meme of its 300 cards. Here is what the meme means, where it comes from, and how to get its card.
What does the “What an Embarrassment” meme mean?
People say or post it when someone makes a fool of themselves in front of everyone: a botched speech, a live blunder, a breakdown mid-presentation. The line says “what an embarrassment” with no restraint, which is where the comedy comes from.
Where does the “What an Embarrassment” meme come from?
Emilio Fede ran the TG4 news bulletin on Rete 4 from 1992 to 2012. The backstage moments of his live broadcasts became famous: off-air, he sometimes reacted furiously, shouting and hurling insults at his editors and colleagues. Striscia la notizia showed these clips for years, and one of them, in which Fede blurts out “che figura di merda”, stuck in public memory. The programme even built a recurring segment on gaffes from it, and Fede published a book of the same title in 2020.
- 1992Emilio Fede takes over TG4 on Rete 4, a role he keeps until 2012.
- 2020He publishes a book titled “Che figura di merda” with Giraldi Editore.
How to use the “What an Embarrassment” meme
- He forgot his speech in front of a hundred people: che figura di merda.
- I sent the message to the wrong group chat, che figura di merda, as Fede would say.
- The projector died mid-meeting with the client, what a figura di merda.
Also searched as
- Che figura di m***a
- Che figura di merda!
- che figura di merda Emilio Fede
- Emilio Fede off air outburst
- che figura di merda meaning
- che figura di merda meme
- Striscia la notizia Fede outtakes
The “What an Embarrassment” card in MyMemeCards
| Number | No. 033 |
|---|---|
| Rarity | Epic |
| Collection | Italian Memes pack |
| Fame | 70/100 · #26 of 300 |
| Recycle value | 20 MemeCoins (60 in Shiny) |
How to get the “What an Embarrassment” card
Every pack holds 5 meme cards, the first 3 of them Common; What an Embarrassment comes out of the Italian Memes pack as an epic card. The pack odds say what each rarity weighs.
Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 20 MemeCoins.
Open your free pack
5 meme cards, one of them at least Rare. One free pack per person.
Free · no account needed
Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details
Memes like “What an Embarrassment”
More cards of the Italian Memes pack
Frequently asked questions
Who said “che figura di merda”?
Journalist Emilio Fede, off-air during a live TG4 broadcast; Striscia la notizia made the clip famous.
What does “che figura di merda” mean?
It is a vulgar Italian expression meaning “what an embarrassment” or “what a humiliation”.
Why is it a meme?
Because the clip works as a ready-made reaction to embarrassment or a public blunder.
How do I get the What an Embarrassment meme card?
Open a pack of MyMemeCards: “What an Embarrassment” is an epic card of the Italian Memes pack. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.
How rare is the What an Embarrassment card?
It is an Epic card. Rarity decides which pack slot can deal it, and what it is worth on the market.
Sources: Emilio Fede - Wikipedia · Striscia la notizia - Wikipedia · checked on November 6, 2026.
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Want What an Embarrassment in your collection?
Open your free pack: 5 meme cards, no account needed.