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In MyMemeCards, the meme card game, “Are These Truffles, Mr Magi?” is an epic card of the Italian Memes pack, number 161 of the collection, and the 26th best-known meme of its 300 cards. Here is what the meme means, where it comes from, and how to get its card.
What does the “Are These Truffles, Mr Magi?” meme mean?
It's quoted to mock disappointment or a scam, whenever something delivered or shown falls short of what was promised. The tone is sarcastic and half-shouted, underlining how absurd the situation is.
Where does the “Are These Truffles, Mr Magi?” meme come from?
On 21 November 2014, Umberto Ruggeri, an Italian truffle merchant and influencer known as "il Re del tartufo", filmed an angry video after receiving a shipment of low-quality truffles from a wholesaler named Magi, based in Montecchio. He repeated "son tartufi questi, signor Magi?" over insults and provocations. Posted on Facebook, the clip reached nearly a million views before being taken down; Magi sued Ruggeri over it. The audio kept circulating in dubs and remixes, resurfacing a decade later among Italian "brainrot" viral sounds on TikTok.
- 2014Umberto Ruggeri posts the angry video on Facebook; it reaches nearly a million views before removal
- 2022The clip is already circulating on TikTok as a viral sound
How to use the “Are These Truffles, Mr Magi?” meme
- You call this a birthday gift? Son tartufi questi, signor Magi?
- The courier crushed the box again... son tartufi questi, signor Magi?
- He swears it's real leather, but son tartufi questi, signor Magi?
Also searched as
- Signor Magi, le sembrano tartufi questi?
- Questi son tartufi, signor Magi? Penso di no.
- son tartufi questi signor magi origin
- umberto ruggeri re del tartufo video
- who is signor magi montecchio truffle
- son tartufi questi meme meaning
- italian brainrot son tartufi
The “Are These Truffles, Mr Magi?” card in MyMemeCards
| Number | No. 161 |
|---|---|
| Rarity | Epic |
| Collection | Italian Memes pack |
| Fame | 70/100 · #26 of 300 |
| Recycle value | 20 MemeCoins (60 in Shiny) |
How to get the “Are These Truffles, Mr Magi?” card
Every pack holds 5 meme cards, the first 3 of them Common; Are These Truffles, Mr Magi? comes out of the Italian Memes pack as an epic card. The pack odds say what each rarity weighs.
Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 20 MemeCoins.
Open your free pack
5 meme cards, one of them at least Rare. One free pack per person.
Free · no account needed
Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details
Memes like “Are These Truffles, Mr Magi?”
More cards of the Italian Memes pack
Frequently asked questions
Who is 'signor Magi' in the meme?
A truffle wholesaler from Montecchio who received Umberto Ruggeri's angry video in 2014.
Who said 'son tartufi questi, signor Magi'?
Umberto Ruggeri, a truffle trader nicknamed 'il Re del tartufo'.
Is the original video still online?
No, it was removed after nearly a million views; only dubs and clips still circulate.
How do I get the Are These Truffles, Mr Magi? meme card?
Open a pack of MyMemeCards: “Are These Truffles, Mr Magi?” is an epic card of the Italian Memes pack. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.
How rare is the Are These Truffles, Mr Magi? card?
It is an Epic card. Rarity decides which pack slot can deal it, and what it is worth on the market.
Sources: Re del Tartufo - Umberto Ruggeri (Natoconlavaligia) · I TARTUFI DEL SIGNOR MAGI but every time he say MAGI it gets faster (YouTube) · Signor Magi di Montecchio (Facebook) · checked on November 5, 2026.
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Want Are These Truffles, Mr Magi? in your collection?
Open your free pack: 5 meme cards, no account needed.