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“Like Winning Easily?” meme: meaning, origin and legendary card

A famous Italian ad campaign for the Gratta e Vinci scratch lottery, aired starting in 2008, features a Robinson Crusoe figure blindfolded by Friday, who asks him Do you like winning easy?

MyMemeCards editorial teamPublished 7 min read
Like Winning Easily? meme
The “Like Winning Easily?” meme

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In MyMemeCards, the meme card game, “Like Winning Easily?” is a legendary card of the Italian Memes pack, number 58 of the collection, and the 4th best-known meme of its 300 cards. Here is what the meme means, where it comes from, and how to get its card.

What does the “Like Winning Easily?” meme mean?

The line is quoted to playfully mock someone who always looks for the easiest shortcut or who seems to win without much effort, sometimes with a hint of suspicion.

Where does the “Like Winning Easily?” meme come from?

The campaign first aired in the summer of 2008 for the Lotterie Nazionali and the Gratta e Vinci scratch tickets, and stayed on air for roughly a year, until late 2009. The spot features a Robinson Crusoe-like character whose eyes are covered by Friday's hands, asking him to guess who it is before delivering the now-iconic catchphrase. The character's voice was performed by Italian actor and voice artist Mino Caprio, and the ad remains a beloved piece of Italian advertising history.

  1. 2008The Gratta e Vinci campaign airs with the slogan do you like winning easy

How to use the “Like Winning Easily?” meme

  • He found the simplest trick, do you like winning easy or what.
  • Always looking for the shortcut, classic do you like winning easy move.
  • She won without doing anything, straight out of that lottery commercial.

Also searched as

  • Ti piace vincere facile?
  • Do you like winning easy Gratta e Vinci ad
  • Gratta e Vinci commercial Robinson Friday 2008
  • Mino Caprio voice ti piace vincere facile
  • history Lotterie Nazionali commercial winning easy

The “Like Winning Easily?” card in MyMemeCards

Like Winning Easily? card
NumberNo. 058
RarityLegendary
CollectionItalian Memes pack
Fame85/100 · #4 of 300
Recycle value40 MemeCoins (120 in Shiny)
Rarities of the Italian Memes pack: 300 cards
  • Common14749%
  • Rare9030%
  • Epic3813%
  • Legendary227.3%
  • Mythic31.0%

How to get the “Like Winning Easily?” card

Every pack holds 5 meme cards, the first 3 of them Common; Like Winning Easily? comes out of the Italian Memes pack as a legendary card. The pack odds say what each rarity weighs.

Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 40 MemeCoins.

Open your free pack

5 meme cards, one of them at least Rare. One free pack per person.

Free · no account needed

Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details

Memes like “Like Winning Easily?”

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Every card of the Italian Memes pack →

Frequently asked questions

Which ad does the line come from?

An Italian campaign for the Gratta e Vinci scratch lottery, from 2008.

Who voiced the character in the ad?

Italian actor and voice-over artist Mino Caprio.

How do I get the Like Winning Easily? meme card?

Open a pack of MyMemeCards: “Like Winning Easily?” is a legendary card of the Italian Memes pack. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.

How rare is the Like Winning Easily? card?

It is a Legendary card. Rarity decides which pack slot can deal it, and what it is worth on the market.

Sources: Mondo in Tasca, storia della pubblicità Ti piace vincere facile · Video YouTube dello spot Gratta e Vinci · Gratta e Vinci Vincenti, pagina sulla storia della campagna · checked on November 5, 2026.

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Open your free pack: 5 meme cards, no account needed.

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