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“It Costs Money” meme: meaning, origin and legendary card

“Sossoldi” is one of the fake film posters of Maccio Capatonda, the comedian from Vasto who parodies movie trailers: a funny shouted word that memes use for a desperate need of money.

MyMemeCards editorial teamPublished 6 min read
It Costs Money meme
The “It Costs Money” meme

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In MyMemeCards, the meme card game, “It Costs Money” is a legendary card of the Italian Memes pack, number 87 of the collection, and the 4th best-known meme of its 300 cards. Here is what the meme means, where it comes from, and how to get its card.

What does the “It Costs Money” meme mean?

It is typed when the account is empty, when an unexpected expense lands or when someone looks for any way to raise cash. The tone is exaggerated, like a dramatic trailer.

Where does the “It Costs Money” meme come from?

Marcello Macchia, known as Maccio Capatonda, was born in Vasto on 2 August 1978 and founded Shortcut Productions with Enrico Venti. Sossoldi is one of the five trailers of the PlusValore project, released in June 2008, in which the author imitates the emphatic language of upcoming films with deliberately absurd titles. The sources checked do not allow reporting the plot of the fake film, so the title is what counts here.

  1. 2008Sossoldi comes out among the five PlusValore trailers, in June.

How to use the “It Costs Money” meme

  • End of the month, account at zero. Sossoldi.
  • The dentist wants three hundred euros: sossoldi!
  • Concert tickets at double the price. Sossoldi.

Also searched as

  • sossoldi maccio capatonda
  • plusvalore trailer maccio
  • sossoldi trailer
  • maccio capatonda fake trailers

The “It Costs Money” card in MyMemeCards

It Costs Money card
NumberNo. 087
RarityLegendary
CollectionItalian Memes pack
Fame85/100 · #4 of 300
Recycle value40 MemeCoins (120 in Shiny)
Rarities of the Italian Memes pack: 300 cards
  • Common14749%
  • Rare9030%
  • Epic3813%
  • Legendary227.3%
  • Mythic31.0%

How to get the “It Costs Money” card

Every pack holds 5 meme cards, the first 3 of them Common; It Costs Money comes out of the Italian Memes pack as a legendary card. The pack odds say what each rarity weighs.

Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 40 MemeCoins.

Open your free pack

5 meme cards, one of them at least Rare. One free pack per person.

Free · no account needed

Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details

Memes like “It Costs Money”

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Frequently asked questions

Who created Sossoldi?

Maccio Capatonda, stage name of Marcello Macchia, born in Vasto in 1978.

What is a fake trailer?

A parody film preview for a movie that does not exist.

When is the meme used?

To say money is needed, in a deliberately dramatic tone.

How do I get the It Costs Money meme card?

Open a pack of MyMemeCards: “It Costs Money” is a legendary card of the Italian Memes pack. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.

How rare is the It Costs Money card?

It is a Legendary card. Rarity decides which pack slot can deal it, and what it is worth on the market.

Sources: Maccio Capatonda, Wikipedia · checked on November 5, 2026.

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