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“Na laboutenakh” meme: meaning, origin and rare card

“Na laboutenakh” (“in Louboutins”) is a 2016 Runet meme lifted from a chorus by the group Leningrad.

MyMemeCards editorial teamPublished 8 min read
Na laboutenakh meme
The “Na laboutenakh” meme, 2016

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In MyMemeCards, the meme card game, “Na laboutenakh” is a rare card of the Russian Memes pack, number 47 of the collection, and the 40th best-known meme of its 300 cards. Here is what the meme means, where it comes from, and how to get its card.

What does the “Na laboutenakh” meme mean?

The phrase targets anyone playing sophistication at all costs: an over-polished outfit, a party selfie, a life plan shinier than the bank account. It can sting a little, yet it is mostly used between friends, the way you tease yourself before stepping out dressed to the nines.

Where does the “Na laboutenakh” meme come from?

The words come from “Экспонат”, a song by Leningrad performed since 2015 and released as a single in January 2016, according to Wikipedia. It topped the Russian iTunes chart, its video then won at the national Russian music awards in 2016, and the band received its first Golden Gramophone that November. In that wake, “na laboutenakh” escaped the chorus to become a catchphrase repeated under shoe photos, selfies and edits.

  1. 2015Leningrad starts playing “Экспонат” live.
  2. January 2016The song comes out as a single and leads Russian iTunes.
  3. November 2016The band receives its first Golden Gramophone for it.

How to use the “Na laboutenakh” meme

  • Under a friend’s photo showing up to the barbecue in a three-piece suit.
  • Teasing a coworker who wore her tallest heels to the supermarket.
  • Captioning a party selfie with patent leather shoes.

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The “Na laboutenakh” card in MyMemeCards

Na labutenakh card
NumberNo. 047
RarityRare
CollectionRussian Memes pack
Fame65/100 · #40 of 300
Recycle value10 MemeCoins (30 in Shiny)
Rarities of the Russian Memes pack: 300 cards
  • Common16956%
  • Rare9231%
  • Epic279.0%
  • Legendary93.0%
  • Mythic31.0%

How to get the “Na laboutenakh” card

Every pack holds 5 meme cards, the first 3 of them Common; Na laboutenakh comes out of the Russian Memes pack as a rare card. The pack odds say what each rarity weighs.

Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 10 MemeCoins.

Open your free pack

5 meme cards, one of them at least Rare. One free pack per person.

Free · no account needed

Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details

Memes like “Na laboutenakh”

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Frequently asked questions

What does “Na laboutenakh” mean?

“In Louboutins”: the famous red-soled heels, mentioned here to mock efforts at looking elegant.

Where does the phrase come from?

From a chorus of “Экспонат” by Leningrad, released as a single in January 2016.

Is the meme mean?

Rarely: it is mostly self-mocking, a way to tease an over-groomed look.

How do I get the Na laboutenakh meme card?

Open a pack of MyMemeCards: “Na laboutenakh” is a rare card of the Russian Memes pack. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.

How rare is the Na laboutenakh card?

It is a Rare card. Rarity decides which pack slot can deal it, and what it is worth on the market.

Sources: Экспонат (песня) (Wikipédia russe) · checked on October 29, 2026.

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