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In MyMemeCards, the meme card game, “Eto pechalno” is a common card of the Russian Memes pack, number 81 of the collection, and the 132nd best-known meme of its 300 cards. Here is what the meme means, where it comes from, and how to get its card.
What does the “Eto pechalno” meme mean?
The meme works because of its deliberate flatness: two plain words, no emphasis, used to close off any piece of bad news. It applies just as well to real grief as to a tiny everyday letdown, like a spilled coffee or a lost match, delivered with the same comic detachment. That surface-level neutrality, which clashes with how serious the subject sometimes actually is, is exactly what makes it funny.
Where does the “Eto pechalno” meme come from?
The line “Это печально” comes from a 2007 Russian television interview, delivered in a particularly flat, detached tone in response to a question or situation that would normally call for a stronger reaction. That unexpected flatness struck Runet users, who turned it into a ready-made phrase for commenting, with the same displayed calm, on any setback, big or small. The meme has stayed in everyday use as an express reaction of regret, far removed from the emotion a comparable situation would usually call for.
- 2007The line is spoken during a Russian TV interview and becomes a meme.
How to use the “Eto pechalno” meme
- People reply “that’s sad” in a flat tone to bad news, whether serious or trivial.
- The phrase gets quoted to mock one’s own setback without seeming too affected.
- It gets used as a comment under a photo or video showing a small everyday mishap.
Also searched as
- Это печально
- Eto pechal'no
- that's sad meme russian
- eto pechalno meaning
- that's sad meme origin 2007
- russian tv interview sad meme
- runet regret expression meme
- это печально meme english
The “Eto pechalno” card in MyMemeCards
| Number | No. 081 |
|---|---|
| Rarity | Common |
| Collection | Russian Memes pack |
| Fame | 50/100 · #132 of 300 |
| Recycle value | 5 MemeCoins (15 in Shiny) |
How to get the “Eto pechalno” card
Every pack holds 5 meme cards, the first 3 of them Common; Eto pechalno comes out of the Russian Memes pack as a common card. The pack odds say what each rarity weighs.
Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 5 MemeCoins.
Open your free pack
5 meme cards, one of them at least Rare. One free pack per person.
Free · no account needed
Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details
Memes like “Eto pechalno”
More cards of the Russian Memes pack
Frequently asked questions
What does that's sad mean as a meme?
It is a Russian meme phrase meaning “that’s sad,” given in a very flat tone during a 2007 TV interview, now the Runet’s express phrase for regret.
Where does this meme come from?
It comes from a 2007 Russian TV interview, where the line was delivered with unexpected detachment, which amused internet users and turned it into a stock phrase.
When do people use this phrase?
For both real disappointments and tiny everyday letdowns, always with the same flat, detached tone as the original.
Why is this line funny?
Because its deliberate flatness clashes with how serious the subject sometimes actually is, creating a comic mismatch.
How do I get the Eto pechalno meme card?
Open a pack of MyMemeCards: “Eto pechalno” is a common card of the Russian Memes pack. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.
How rare is the Eto pechalno card?
It is a Common card. Rarity decides which pack slot can deal it, and what it is worth on the market.
Sources: Интернет-мем — Wikipédia (RU) · checked on October 29, 2026.
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Open your free pack: 5 meme cards, no account needed.