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“Eti kadry porazhayut” meme: meaning, origin and common card

“Eti kadry porajaiout” (“these images are striking”) is a Runet catchphrase mimicking clickbait video titles that promise shocking content.

MyMemeCards editorial teamPublished 9 min read
Eti kadry porazhayut meme
The “Eti kadry porazhayut” meme, 2015

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In MyMemeCards, the meme card game, “Eti kadry porazhayut” is a common card of the Russian Memes pack, number 89 of the collection, and the 132nd best-known meme of its 300 cards. Here is what the meme means, where it comes from, and how to get its card.

What does the “Eti kadry porazhayut” meme mean?

The phrase imitates the dramatic tone of videos announcing exceptional or frightening content, only to let the tension collapse when the follow-up turns out completely unremarkable. People caption a very ordinary image or video with it, precisely to highlight how little shock value it actually has. The humor comes from this deliberate contrast between the grandiose announcement and the flat reality that follows immediately. It works as a wink at all those online video titles promising a lot while delivering very little.

Where does the “Eti kadry porazhayut” meme come from?

2010s Runet saw many videos and articles with exaggeratedly dramatic titles, announcing “shocking” images or content that “will surprise you”, a clickbait technique widespread on video platforms and sensationalist news sites. “Eti kadry porajaiout” borrows that register to turn it into an ironic catchphrase, used to caption content that obviously does not live up to the title's promise. The card dates the meme to 2015, a period when this kind of clickbait title circulated heavily on the Runet, and when its mocking, repurposed use as a caption for ordinary images became common.

How to use the “Eti kadry porazhayut” meme

  • Captioning a photo of a sleeping cat with it, to play on the gap with the dramatic announcement.
  • Quoting it to mock a clickbait article or video title that delivers nothing interesting.
  • Using it as an ironic intro before showing something completely ordinary.

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The “Eti kadry porazhayut” card in MyMemeCards

Eti kadry porazhayut card
NumberNo. 089
RarityCommon
CollectionRussian Memes pack
Fame50/100 · #132 of 300
Recycle value5 MemeCoins (15 in Shiny)
Rarities of the Russian Memes pack: 300 cards
  • Common16956%
  • Rare9231%
  • Epic279.0%
  • Legendary93.0%
  • Mythic31.0%

How to get the “Eti kadry porazhayut” card

Every pack holds 5 meme cards, the first 3 of them Common; Eti kadry porazhayut comes out of the Russian Memes pack as a common card. The pack odds say what each rarity weighs.

Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 5 MemeCoins.

Open your free pack

5 meme cards, one of them at least Rare. One free pack per person.

Free · no account needed

Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details

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Frequently asked questions

What does eti kadry porajaiout mean?

It is a Russian phrase meaning “these images are striking”, used ironically to announce content that is actually very ordinary.

Where does the eti kadry porajaiout meme come from?

It mimics the tone of clickbait video titles promising shocking content, a technique widespread on 2010s Runet.

What does eti kadry porajaiout translate to?

Literally “these frames strike” or “are striking”, used for comic contrast with a completely plain image.

Why is this meme funny?

Because it plays on the huge gap between the dramatic announcement and the total banality of what is actually shown right after.

How do I get the Eti kadry porazhayut meme card?

Open a pack of MyMemeCards: “Eti kadry porazhayut” is a common card of the Russian Memes pack. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.

How rare is the Eti kadry porazhayut card?

It is a Common card. Rarity decides which pack slot can deal it, and what it is worth on the market.

Sources: Эти кадры поражают (vidéos Runet au titre dramatique) · checked on October 29, 2026.

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