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“Nyash-myash” meme: meaning, origin and rare card

“Nyash-myash” is the nickname given in 2014 to Russian Crimean prosecutor Natalia Poklonskaya, which became a runet meme after a musical remix by internet user Enjoykin.

MyMemeCards editorial teamPublished 8 min read
Nyash-myash meme
The “Nyash-myash” meme, 2014

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In MyMemeCards, the meme card game, “Nyash-myash” is a rare card of the Russian Memes pack, number 116 of the collection, and the 40th best-known meme of its 300 cards. Here is what the meme means, where it comes from, and how to get its card.

What does the “Nyash-myash” meme mean?

The meme comes from an awkward moment: Natalia Poklonskaya, a prosecutor whose youthful look had been commented on across social media, tried to respond to people calling her “cute” by blurting out the nonsensical phrase “nyash, myash” in an interview to assert her authority. Far from calming things down, the phrase went viral and now symbolizes a moment when someone tries to look serious but produces the opposite effect.

Where does the “Nyash-myash” meme come from?

In 2014, during Russia's annexation of Crimea, Natalia Poklonskaya served as prosecutor of the Republic of Crimea. Her looks, seen as cute by many internet users, earned her the nickname “nyasha” on social media. Trying to shut down those comments during an interview, she said the phrase “nyash, myash”, declaring she would tolerate “no nyash, myash” as prosecutor. The expression immediately became a meme, later cemented by the music video “Nyash Myash” from Russian musician and YouTuber Enjoykin, who combined two memes from the same period in an anime-inspired style.

  1. 2014Natalia Poklonskaya says the phrase “nyash, myash” in an interview and the meme is born
  2. 2014musician Enjoykin's music video “Nyash Myash” cements the meme

How to use the “Nyash-myash” meme

  • It gets quoted to mock someone trying to assert authority and getting the opposite result.
  • It is used, musically, to comment on a public figure who went viral against their will.
  • It gets mentioned in connection with the 2014 Crimea annexation and its unusual political climate.

Also searched as

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  • Nyasha
  • Няш-мяш
  • nyash myash meme
  • natalia poklonskaya nyash myash
  • nyash myash enjoykin
  • nyash myash meaning
  • nyash myash origin 2014

The “Nyash-myash” card in MyMemeCards

Nyash-myash card
NumberNo. 116
RarityRare
CollectionRussian Memes pack
Fame65/100 · #40 of 300
Recycle value10 MemeCoins (30 in Shiny)
Rarities of the Russian Memes pack: 300 cards
  • Common16956%
  • Rare9231%
  • Epic279.0%
  • Legendary93.0%
  • Mythic31.0%

How to get the “Nyash-myash” card

Every pack holds 5 meme cards, the first 3 of them Common; Nyash-myash comes out of the Russian Memes pack as a rare card. The pack odds say what each rarity weighs.

Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 10 MemeCoins.

Open your free pack

5 meme cards, one of them at least Rare. One free pack per person.

Free · no account needed

Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details

Memes like “Nyash-myash”

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Frequently asked questions

What does nyash-myash mean?

It is the nickname and phrase tied to Russian prosecutor Natalia Poklonskaya in 2014, turned into a meme after a viral music video.

Who is Natalia Poklonskaya?

She is a Russian politician, Crimean prosecutor in 2014, the unwitting source of the nyash-myash meme.

Where does the Nyash Myash remix come from?

It comes from Russian musician and YouTuber Enjoykin, who turned Poklonskaya's phrase into a music video in 2014.

How do I get the Nyash-myash meme card?

Open a pack of MyMemeCards: “Nyash-myash” is a rare card of the Russian Memes pack. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.

How rare is the Nyash-myash card?

It is a Rare card. Rarity decides which pack slot can deal it, and what it is worth on the market.

Sources: Няш-мяш — Wikipédia (ru) · checked on October 29, 2026.

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