MyMemeCards editorial team
In MyMemeCards, the meme card game, “The dress” is an epic card of the Memes World series 70, number 20774 of the collection, and the 2nd best-known meme of its 18 cards. Here is what the meme means, where it comes from, and how to get its card.
What does the “The dress” meme mean?
The dress became the name for an unresolvable disagreement. People bring it up when two of them look at exactly the same thing and reach opposite conclusions, with neither able to prove anything to the other: a sentence read two ways, a sound heard two ways, a refereeing call each camp finds obvious. Its strength is that it names no culprit, since both perceptions are sincere, which is exactly what makes the argument a dead end. It is also the handiest example for explaining that a brain interprets an image rather than reading it.
Where does the “The dress” meme come from?
The photograph, posted on social media in February 2015, shows a dress shot under ambiguous lighting. Within days the question “what colour is this dress?” spread across every platform, divided newsrooms and families alike, and pushed vision researchers to weigh in publicly. The science channel AsapSCIENCE published a video about the puzzle on 27 February 2015, explaining the effect through the way the brain corrects colour according to the light it assumes is present. The episode left a lasting mark: the dress has served ever since as a textbook case in discussions of perception, and as a meme whenever a disagreement becomes impossible to settle.
- 2015The photo of the dress spreads across social media and the argument over its colours goes global.
- 2015AsapSCIENCE publishes a video devoted to the puzzle of the dress’s colours.
How to use the “The dress” meme
- Bring it out when two people describe the same scene in incompatible ways.
- Use it to close a debate where each side is certain the obvious is theirs.
- Reach for it to explain that a sincere perception is not evidence.
Also searched as
- the dress photo
- white and gold or blue and black
- the dress illusion
- the dress meme colour
- dress blue and black or white and gold
- why do people see the dress differently
- the dress 2015 internet debate
The “The dress” card in MyMemeCards
| Number | No. 20774 |
|---|---|
| Rarity | Epic |
| Collection | Memes World series 70 |
| Fame | 78/100 · #2 of 18 |
| Recycle value | 20 MemeCoins (60 in Shiny) |
| Suggested by | @matteouss |
How to get the “The dress” card
Every pack holds 5 meme cards, the first 3 of them Common; The dress comes out of the Memes World series 70 as an epic card. The pack odds say what each rarity weighs.
Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 20 MemeCoins.
Open your free pack
5 meme cards, one of them at least Rare. One free pack per person.
Free · no account needed
Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art 0.8%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details
Memes like “The dress”
More cards of the Memes World series 70
Frequently asked questions
What colour is the dress in the meme?
That is the whole point: some people see the image as white and gold, others as blue and black, depending on how their brain corrects for the lighting.
When did the dress meme appear?
In February 2015, when the photo spread across social media and the argument reached the press.
Why do people see different colours?
Because the brain interprets colour according to the light it assumes is falling on the scene, and the lighting in the photo is ambiguous.
How do you use this meme?
To name an unresolvable disagreement, where two people look at the same thing and do not see the same thing.
How do I get the The dress meme card?
Open a pack of MyMemeCards: “The dress” is an epic card of the Memes World series 70. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.
How rare is the The dress card?
It is an Epic card. Rarity decides which pack slot can deal it, and what it is worth on the market.
Sources: La Robe (photo) — Wikipédia · What Colour Is This Dress? (SOLVED with SCIENCE) — AsapSCIENCE, YouTube · checked on October 5, 2026.
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Open your free pack: 5 meme cards, no account needed.