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“Ayem enchantée” meme: meaning, origin and common card

“Ayem, enchantée!” is the greeting a contestant on Secret Story 5 repeated to every single housemate on the night she entered the house, in July 2011 on French channel TF1.

MyMemeCards editorial teamPublished 6 min read
Ayem enchantée meme
The “Ayem enchantée” meme, 2011

In MyMemeCards, the meme card game, “Ayem enchantée” is a common card of the Memes FR pack, number 823 of the collection, and the 602nd best-known meme of its 869 cards. Here is what the meme means, where it comes from, and how to get its card.

What does the “Ayem enchantée” meme mean?

The card mocks politeness on autopilot: the greeting that repeats word for word while the speaker has clearly stopped listening. Post it when someone introduces themselves for the third time in one meeting, when a colleague recites the same welcome line to an entire floor, or when an answer is obviously running on a script. The tone stays fond rather than cruel: the awkwardness belongs to the situation, not to the person.

Where does the “Ayem enchantée” meme come from?

Secret Story 5 ran on TF1 from 8 July to 14 October 2011, hosted by Benjamin Castaldi. On the opening live show, contestant Ayem Nour, born on 24 November 1988 in Lyon, walked into the house and went round the other housemates one by one. French TV outlet Puremédias reported that she used the same formula roughly ten times in under a minute, the studio audience laughing along, with Castaldi reusing the line later that evening. By 11 July 2011 the press was covering the phenomenon: a Facebook page devoted to the greeting passed 80,000 fans and a dedicated website sold T-shirts printed with it. She was eliminated after nine weeks, then built a television career as a pundit and host on NRJ 12 until 2018.

  1. 8 July 2011opening live show of Secret Story 5 on TF1: the contestant greets every housemate with the same line
  2. 11 July 2011French TV press covers the buzz: a Facebook page past 80,000 fans, T-shirts printed with the greeting
  3. 14 October 2011the season ends; the catchphrase stays attached to her name

How to use the “Ayem enchantée” meme

  • When someone introduces themselves for the third time in the same meeting.
  • As a reply to a copy-pasted welcome message sent to everybody.
  • To flag an answer that is polite but obviously automatic.

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The “Ayem enchantée” card in MyMemeCards

Ayem enchantée card
NumberNo. 823
RarityCommon
CollectionMemes FR pack
Fame55/100 · #602 of 869
Recycle value5 MemeCoins (15 in Shiny)
Suggested by@kxrmitprout
Rarities of the Memes FR pack: 869 cards
  • Common32738%
  • Rare29934%
  • Epic16119%
  • Legendary414.7%
  • Mythic273.1%
  • Full Art141.6%

How to get the “Ayem enchantée” card

Every pack holds 5 meme cards, the first 3 of them Common; Ayem enchantée comes out of the Memes FR pack as a common card. The pack odds say what each rarity weighs.

Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 5 MemeCoins.

Open your free pack

5 meme cards, one of them at least Rare. One free pack per person.

Free · no account needed

Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art 0.8%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details

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Frequently asked questions

Where does “Ayem enchantée” come from?

From Secret Story 5 on TF1. On the opening live show of 8 July 2011, the contestant entered the house and greeted each housemate with exactly the same phrase.

How many times did she say it?

Puremédias counted about ten times in under a minute, the length of a round of handshakes. The repetition, not the phrase itself, is what made the studio laugh.

Who is Ayem Nour?

Born on 24 November 1988 in Lyon, she was 22 during the season. Afterwards she became a pundit and then a host on the French channel NRJ 12, which she left in 2018.

Did she win the season?

No. She was eliminated after nine weeks, well before the final on 14 October 2011.

How do I get the Ayem enchantée meme card?

Open a pack of MyMemeCards: “Ayem enchantée” is a common card of the Memes FR pack. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.

How rare is the Ayem enchantée card?

It is a Common card. Rarity decides which pack slot can deal it, and what it is worth on the market.

Sources: Secret Story 5 : Ayem, la nouvelle star du web (Puremédias) · Ayem (Secret Story 5) : « Ayem, enchantée ! » (Purebreak) · Saison 5 de Secret Story (Wikipédia) · Ayem Nour (Wikipédia) · checked on October 5, 2026.

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