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“Today Is Mischief Day” meme: meaning, origin and rare card

“Hoje é dia de maldade” (today is a day for mischief) is a WhatsApp voice message in which a funk singer wakes a group chat up on a Friday with absurd suggestions.

MyMemeCards editorial teamPublished 7 min read
Today Is Mischief Day meme
The “Today Is Mischief Day” meme

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In MyMemeCards, the meme card game, “Today Is Mischief Day” is a rare card of the Brazilian Memes pack, number 86 of the collection, and the 1st best-known meme of its 300 cards. Here is what the meme means, where it comes from, and how to get its card.

What does the “Today Is Mischief Day” meme mean?

People use it to announce that Friday is here and they feel like misbehaving, going out and taking nothing seriously. Over time the line is also used on days other than Friday.

Where does the “Today Is Mischief Day” meme come from?

The audio has circulated since at least 2016: a man's voice wishes the group good morning and rattles off a list of ill-advised suggestions before closing with the Friday catchphrase. No source confirms the name of whoever recorded the audio. The site E-Farsas was already writing about the audio, famous on WhatsApp, on November 7, 2016. Still in 2016, according to Museu de Memes, the beer brand Itaipava released a commercial adapting the line into “Hoje é dia de verão” and TV host Thiago Leifert referenced the meme on TV Globo.

  1. 2016The audio already circulates on WhatsApp and E-Farsas writes about it on November 7.
  2. 2016Itaipava airs “Hoje é dia de verão” and Thiago Leifert cites the meme on TV Globo, per the Museu de Memes.

How to use the “Today Is Mischief Day” meme

  • Finally Friday! Hoje é dia de maldade, we're going out tonight.
  • The boss is letting us leave early, hoje é dia de maldade!
  • I dropped the audio in the work group chat and everyone answered laughing.

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The “Today Is Mischief Day” card in MyMemeCards

Today Is Mischief Day card
NumberNo. 086
RarityRare
CollectionBrazilian Memes pack
Fame50/100 · #1 of 300
Recycle value10 MemeCoins (30 in Shiny)
Rarities of the Brazilian Memes pack: 300 cards
  • Common16555%
  • Rare8930%
  • Epic299.7%
  • Legendary144.7%
  • Mythic31.0%

How to get the “Today Is Mischief Day” card

Every pack holds 5 meme cards, the first 3 of them Common; Today Is Mischief Day comes out of the Brazilian Memes pack as a rare card. The pack odds say what each rarity weighs.

Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 10 MemeCoins.

Open your free pack

5 meme cards, one of them at least Rare. One free pack per person.

Free · no account needed

Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details

Memes like “Today Is Mischief Day”

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Frequently asked questions

What is the Hoje é dia de maldade meme?

“Hoje é dia de maldade” (today is a day for mischief) is a WhatsApp voice message in which a funk singer wakes a group chat up on a Friday with absurd suggestions. The line became the Friday cry for any small bit of trouble.

What does “dia de maldade” mean?

Literally “day of wickedness”, but here it means a light day of mischief and small misdeeds, mostly on Fridays.

How do I get the Today Is Mischief Day meme card?

Open a pack of MyMemeCards: “Today Is Mischief Day” is a rare card of the Brazilian Memes pack. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.

How rare is the Today Is Mischief Day card?

It is a Rare card. Rarity decides which pack slot can deal it, and what it is worth on the market.

Sources: Hoje é dia de Maldade! (Museu de Memes) · Hoje é Dia de Maldade pra quem não segue o @Efarsas! (E-Farsas) · checked on November 6, 2026.

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