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“King of the VIP Booth” meme: meaning, origin and rare card

“Rei do Camarote” (King of the VIP Booth) is the nickname businessman Alexander de Almeida got after a 2013 magazine feature on São Paulo's luxury nightlife.

MyMemeCards editorial teamPublished 7 min read
King of the VIP Booth meme
The “King of the VIP Booth” meme, 2013

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In MyMemeCards, the meme card game, “King of the VIP Booth” is a rare card of the Brazilian Memes pack, number 115 of the collection, and the 1st best-known meme of its 300 cards. Here is what the meme means, where it comes from, and how to get its card.

What does the “King of the VIP Booth” meme mean?

It mocks anyone who overdoes flashy spending or treats excess as a status symbol, usually at nightclubs or luxury events.

Where does the “King of the VIP Booth” meme come from?

The meme comes from a feature published by Veja São Paulo magazine in November 2013, about regulars of São Paulo's luxury nightclub scene. Businessman Alexander de Almeida stood out among the interviewees by detailing his VIP booth lifestyle, claiming he spent between R$30,000 and R$50,000 a night. Lines like “the booth is a matter of status” and his comparison of a booth without pretty women to “a Boeing flown by a puddle-jumper pilot” became instantly famous. The interview video spread across social media, racked up nearly 10 million views, and turned into a meme used by brands, comedy shows and parodies, crowning Alexander as the “King of the VIP Booth.”

  1. 2013Veja São Paulo magazine publishes the feature with Alexander de Almeida's “commandments” in November, turning him into the King of the VIP Booth

How to use the “King of the VIP Booth” meme

  • He blew a fortune at a club just to be seen, total King of the VIP Booth move.
  • That friend who only talks about flexing already earned the King of the Booth nickname.
  • People quote "it's a matter of status" to mock anyone overdoing the luxury act.

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  • rei do camarote commandments
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The “King of the VIP Booth” card in MyMemeCards

King of the VIP Booth card
NumberNo. 115
RarityRare
CollectionBrazilian Memes pack
Fame50/100 · #1 of 300
Recycle value10 MemeCoins (30 in Shiny)
Rarities of the Brazilian Memes pack: 300 cards
  • Common16555%
  • Rare8930%
  • Epic299.7%
  • Legendary144.7%
  • Mythic31.0%

How to get the “King of the VIP Booth” card

Every pack holds 5 meme cards, the first 3 of them Common; King of the VIP Booth comes out of the Brazilian Memes pack as a rare card. The pack odds say what each rarity weighs.

Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 10 MemeCoins.

Open your free pack

5 meme cards, one of them at least Rare. One free pack per person.

Free · no account needed

Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details

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Frequently asked questions

Who is the real King of the VIP Booth?

He's businessman Alexander de Almeida, who became famous in 2013 after a Veja São Paulo feature on his luxury nightclub lifestyle.

What are the King of the VIP Booth's commandments?

They're lines Alexander said in the original interview, like “the booth is a matter of status,” now used to mock anyone who overdoes flashy spending.

Why did the King of the VIP Booth become a meme?

Because his lines about spending fortunes on nightclub booths sounded so over the top that the interview video went viral, reaching nearly 10 million views.

How do I get the King of the VIP Booth meme card?

Open a pack of MyMemeCards: “King of the VIP Booth” is a rare card of the Brazilian Memes pack. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.

How rare is the King of the VIP Booth card?

It is a Rare card. Rarity decides which pack slot can deal it, and what it is worth on the market.

Sources: O Rei do Camarote: A história do maior meme brasileiro · checked on November 6, 2026.

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