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“Ey, Ey, Eymael” meme: meaning, origin and common card

"Ey, Ey, Eymael" is the campaign jingle of Brazilian politician José Maria Eymael, repeated in nearly every presidential election since the 1980s.

MyMemeCards editorial teamPublished 7 min read
Ey, Ey, Eymael meme
The “Ey, Ey, Eymael” meme

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In MyMemeCards, the meme card game, “Ey, Ey, Eymael” is a common card of the Brazilian Memes pack, number 189 of the collection, and the 1st best-known meme of its 300 cards. Here is what the meme means, where it comes from, and how to get its card.

What does the “Ey, Ey, Eymael” meme mean?

The meme treats the jingle as a symbol of comic persistence: someone who keeps showing up, election after election, never quite taken seriously, but who also never gives up. Singing or quoting "Ey, Ey, Eymael" is a way of poking fun at that sense of electoral déjà vu familiar to anyone who has followed Brazilian politics for decades.

Where does the “Ey, Ey, Eymael” meme come from?

The jingle was composed in 1985 by José Raimundo de Castro, a tailor and fellow party member of Eymael's, for his campaign for mayor of São Paulo that year. The idea was simple: play on the "ei" sound so common in Brazilian Portuguese and attach it to "mael", creating something catchy and easy to remember. Eymael lost that mayoral race, but kept the jingle for his later candidacies, including several presidential runs over the following decades. Hearing the same song at so many elections, always with modest results at the ballot box, turned the ad jingle into a piece of collective memory, still quoted by voters and internet users long after each campaign ended.

  1. 1985José Raimundo de Castro composes the jingle for Eymael's campaign for mayor of São Paulo.

How to use the “Ey, Ey, Eymael” meme

  • Here comes Eymael again with his jingle, it's basically an election-year tradition by now.
  • He just keeps repeating the same thing every election, like Eymael with his jingle.
  • I have no idea what he stands for, but Eymael's jingle has been stuck in my head all day.

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  • famous brazilian political jingle

The “Ey, Ey, Eymael” card in MyMemeCards

Ey, Ey, Eymael card
NumberNo. 189
RarityCommon
CollectionBrazilian Memes pack
Fame50/100 · #1 of 300
Recycle value5 MemeCoins (15 in Shiny)
Rarities of the Brazilian Memes pack: 300 cards
  • Common16555%
  • Rare8930%
  • Epic299.7%
  • Legendary144.7%
  • Mythic31.0%

How to get the “Ey, Ey, Eymael” card

Every pack holds 5 meme cards, the first 3 of them Common; Ey, Ey, Eymael comes out of the Brazilian Memes pack as a common card. The pack odds say what each rarity weighs.

Your first pack is free and needs no account. After that a new free pack lands every 10 minutes, up to 3 waiting for you. You can also buy the card with MemeCoins on the market, bid for it at auction, or trade it — and a double recycles into 5 MemeCoins.

Open your free pack

5 meme cards, one of them at least Rare. One free pack per person.

Free · no account needed

Odds per card, averaged over a pack: Common 72%, Rare 23.9%, Epic 3.2%, Legendary 0.56%, Mythic 0.3%, Full Art ≤ 0.1%, Shiny 0.2%. Cards 1 to 3 are always Common, cards 4 and 5 climb the rarities. Rates drop for cards that circulate a lot. Details

Memes like “Ey, Ey, Eymael”

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Frequently asked questions

Who created the "Ey, Ey, Eymael" jingle?

The jingle was composed in 1985 by José Raimundo de Castro, a tailor and fellow party member of José Maria Eymael's, for the politician's campaign for mayor of São Paulo.

Why is Eymael's jingle so famous?

Because it accompanied the politician through several presidential campaigns over the decades, repeating the same catchy tune until it became a pop culture reference recognized even by people who never voted for him.

Has Eymael ever been elected president?

No. Although he has run for president several times since the 1980s with the same jingle, he has never gotten enough votes to win.

How do I get the Ey, Ey, Eymael meme card?

Open a pack of MyMemeCards: “Ey, Ey, Eymael” is a common card of the Brazilian Memes pack. Your first pack is free, with no account, and you can also buy, trade or win the card at auction.

How rare is the Ey, Ey, Eymael card?

It is a Common card. Rarity decides which pack slot can deal it, and what it is worth on the market.

Sources: Eymael: a origem do jingle que marcou gerações · checked on November 6, 2026.

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